Michael Jordan was one of the major reasons why the NBA skyrocketed in popularity back in the 90s. His unwavering performances and enigmatic charisma were enough to hook people onto their tv screens. The legend enjoyed six championship rings in his career, putting an end to it in 2003. But it didn’t put an end to Jordan’s influence on and beyond the game. The Jordan brand has grown exponentially since His Airness retired, and reached a huge milestone in the 2022 fiscal year.

The Jordan Brand raked in $5.1 Billion throughout 2022, and according to the deal with Nike, MJ earns quite a chunk of all that. A deal that made the Billionaire richer throughout last year.

Michael Jordan set to become even richer after the Jordan Brand’s finest year in 2022

Michael Jordan was the top earner in basketball for a very long time. The Chicago Bulls legend earned a staggering $33.1 Million in just 1998. A record that stood till 2018. 

However, according to recent reports, those numbers seem meager, as he has surpassed his career earnings just by his Jordan brand.

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The Brand raked in a revenue of $5.1 Billion as of 2022. According to MJ’s agreement with Nike, he’s set to receive 5% of the total amount, which should be over $200 Million even after taxes. According to Forbes, His Airness’ net worth is $1.7 Billion, and with the recent developments, he might just be a multi-billionaire. The six-time NBA Champion’s wealth is no secret to anyone, as he once donated $2 Million from his earnings off The Last Dance to food banks in Carolina and Chicago. 

The Brand has been in existence for a long time. MJ started the deal with Nike during his rookie NBA season in 1984. Since then, ‘Air Jordan’ has only increased in popularity, even though it’s the 20th year since Jordan’s retirement.

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The Brand has increased in revenue year-on-year since 2020, finally hitting the $5 Billion mark to complete its most successful year. Additionally, MJ’s kids are also an important part of achieving this success.

Jasmine Jordan’s immense efforts in growing her father’s brand

The closely-knit family has worked very hard to keep the brand alive since MJ retired in 2003. Jasmine is the marketing representative of the brand and represents a lot of athletes in his father’s NBA team, the Charlotte Hornets.

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Jasmine Jordan once hinted that the Jordan Brand was looking to achieve much more than just exist, and their current progress gives no doubt about their intentions.