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With multiple businesses cutting ties with Kanye West in the past few weeks, West’s portfolio has seen a tremendous dip. His antisemitic remarks have cost him key business partners, and West’s creative ingenuity had now been eclipsed by his personal values. Ye, as he is otherwise known, has aspired to be a name in the fashion world.

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Kanye West’s many businesses including retail and merch have in the recent past pulled the plug on their partnerships. But a former Los Angeles Lakers player apparently came to Ye’s rescue.

This was following an embarrassing episode at the Skechers HQ where the artist was seen being escorted out after coming “uninvited”.

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Nick Young announced that he and Kanye West would be doing a collaboration together. NBA fans were shocked to learn that despite the loud criticism against the artist, the former basketball player would be in a partnership. On the surface, it perhaps makes sense, as both men have had their names associated with style and fashion. However, the current climate begs to differ.

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Fans are shocked at Young’s collab with Kanye West

This news came under the heels of major brands such as Adidas and Spotify condemning Kanye West’s oppressive remarks. Other brands like JP Morgan, Gap, and Balenciaga have also called out the rapper and cut their ties with the controversial figure.

Fans had their say after Young broke the collaboration news on Twitter. Here are some of the reactions:

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Celebrities all over the world have taken a stand against the artist. They have renounced their bond with him, stating that their own values don’t align with his. He has also been blocked on social media following his antisemitic comments.

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Donda Sports, Kanye West’s sports agency, was also handed two termination contracts from the NFL’s Aaron Donald and the Boston Celtics’ Jaylen Brown.

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Nick Young has his own clothing line called Most Hated. His nickname Swaggy P was earned because of his style. He was the first independent pro athlete to have his own merchandise. It was his aspiration to set up a successful clothing line.

Young and Ye have been in each other’s world from time to time. Young has been spotted wearing Yeezy shoes and Kanye West has put the player’s name in one of his songs.

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What do you make of the tweet by Nick Young? Let us know in the comments below.

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