Over the years, we have seen NBA athletes branching out of the league and making their own mark. Often, they go for a new association or ownership of their company in different fields. The NBA has seen a meteoric rise in terms of fame and wealth in the name of Michael Jordan due to his association with Nike. Now the younger generation also gives it a go, and many have already succeeded. One of our biggest superstars, Stephen Curry is on his way to making another legendary move.

Although Curry’s situation might turn out to be slightly different, the superstar and his wife Ayesha could be locking horns in the same field. The latest update on the superstar’s forthcoming venture suggests that the fans will get a taste of his Gentleman’s Cut very soon.

Is Stephen Curry to add another venture to his name?

An athlete’s career is short-lived. It is a smart choice that when they have momentum on their side, they should engage in business practices to secure a future post-retirement. Although elite athletes earn great pay through their fees and brand endorsements, having another source of income only cements their financial security.

With the Golden State Warriors superstar venturing into the liquor industry, Curry would be competing with the likes of Jordan and LeBron James. While the announcement of his brand-new whiskey Gentleman’s Cut was made earlier this month, the latest update gives an insight into the making and availability.

Even though Curry couldn’t take the Warriors through the championship title, he is entering a new arena. The industry is filled with several superstars who have launched their own brands. From notable rappers, actors, models, and NBA legends, everyone has a piece in this industry. Curry’s Gentleman’s Cut is set to roll out this month and the price of a bottle will be $80 in the country.

Additionally, the 4x NBA champion has collaborated with Game Changer Distillery in Boone County to produce his whiskey. Although the superstar is not the only person in his family with a liquor brand, his wife and sister Sydel are his competitors as well.

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Ayesha and Sydel own the wine brand Domaine,?which the two manage and run. Apart from the family competition, Curry will also be competing with other NBA legends. Jordan has a tequila company called Cincoro Tequila which was launched in 2020.

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Then we have LeBron’s award-winning Lobos 1707 Tequila which won over Jordan’s Cincoro in 2022. Scottie Pippen‘s Digits Bourbon and Yao Ming’s Yao Family Wines have been running since 2021 and 2011 respectively.