It’s unfortunate to witness the misconception that NBA players’ wives achieve entrepreneurial success solely because of their husbands’ fame and wealth. NBA players indeed earn significant amounts of money and often invest wisely to expand their earnings. It’s disheartening, however, that many tend to overlook the individual achievements of these women.

While being married to a famous athlete has its advantages, it also brings disadvantages, such as a lack of acknowledgment for their own accomplishments. Golden State Warriors Stephen Curry’s sister Sydel Curry stepped up to support her sister-in-law, Ayesha Curry, for breaking this stereotype.

Sydel Curry Lee supports sister-in-law Ayesha for her achievements

NBA superstar Stephen Curry possesses a significant fortune, with an estimated net worth of $160 million. Throughout his career, Curry has made numerous investments that have proven to be lucrative. However, one aspect that often goes unnoticed is the commendable effort made by his wife in establishing her own company.

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During a recent interview with Insider, Cydel Curry Lee expressed admiration for her sister-in-law’s entrepreneurial accomplishments. Ayesha Curry’s company, named “Sweet July,” has made a notable impact in the lifestyle and well-being industry. Ayesha possesses a knack for identifying emerging brands and closely following their progress, allowing her to continually evolve and experiment within her business.

READ MORE: Wife Ayesha Blurts 4 Words on Stephen Curry Letting Loss to LeBron James’ Lakers Affect Things at Home

Curry Lee, referring to Ayesha said “At the end of the day, when you’re in the position that Ayesha is in, people will always attribute your success to your husband. It’s even harder to make a name for yourself.” She further adds “But really it’s her determination, her creativity. She can be talking to someone and come up with a really creative idea that no one else has thought of. She has this mind that not a lot of people have. Why Ayesha started her company”

What exactly does “Sweet July” provide?

Ayesha Curry established herself with the”Sweet July”

It all began with Jada Pinkett Smith’s “Red Table Talk,” where Ayesha Curry was invited as a celebrity guest to discuss her life. She was, however, unfairly portrayed and her vulnerabilities were exploited during the show. This negative experience with the harsh media industry led her to step away from the spotlight and pursue her charitable and entrepreneurial endeavors.

WATCH THIS STORY: Despite Playoffs Embarrassment, Wife Ayesha and Mom Sonya Beam With Pride as Stephen Curry Adds Another Feather to His Cap

Ayesha Curry embarked on her own venture called “Sweet July,” which centers around wellness and the lifestyle realm. Her company offers a range of services such as magazine publishing and operating production studios. Additionally, it features a line of lifestyle products including candles, tableware, and jewelry. A storefront in Oakland showcases all these offerings, providing customers with enticing deals and great value. Excitingly, the company is preparing to launch as a publishing house. Its inaugural book “Love and Whiskey” by Fawn Weaver is set to hit the shelves.