Pop Superstar Justin Timberlake Played a Big Role in the Rise of Grizzlies’ NBA All-Star Ja Morant

Published 05/23/2022, 4:00 PM EDT

The Memphis Grizzlies struck gold when the franchise drafted Ja Morant in 2019. He’s been a miracle, propelling the Grizzlies to second place in the Western Conference. The young gun has brought a breath of fresh air to Memphis in the guise of a seasoned veteran. The point guard’s ferocity and intensity justify that laws of nature don’t seem to apply to him.

In a breakout season that saw him average 27.4 points, 6.7 assists, and 5.7 rebounds, he has established himself as one of the best point guards in the league. Fair to say, his growth has been meteoric from his rookie season to his third season.

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This season, the third-year point guard accomplished a great deal, including his first All-Star Game appearance. Of course, it was Ja Morant’s work ethic that got him to this stage; however, Justin Timberlake also had a role in his ascension.

Timberlake, hailing from Memphis, and his wife, actress Jessica Biel, are minority owners of the Memphis Grizzlies. The celebrity has a massive fan base and is one of Twitter’s most-followed personalities.

He decided to utilize his platform to praise Ja Morant and his exceptional talent by encouraging his enormous fanbase to vote for the explosive guard.

Justin Timberlake spearheaded the quest to have Ja Morant in the All-Star game

The Grammy winner appears to be a massive fan of the third-year guard from Murray State. His adoration drove him to take to Twitter to convey his desire to see the Most Improved Player play his first All-Star game.

The musician acknowledged his extended break from social media, but landing Morant in the All-Star game was good enough reason to come back to Twitter. In a tweetstorm, Justin Timberlake pushed his followers to vote for Ja Morant to start the 2022 All-Star Game.

“I know I haven’t been on any platform in a while so I’d like to take this opportunity to make a very important statement…AllStar #12 Ja Morant,” Timberlake said in his first tweet.

Along with his tweet for Morant, Timberlake also shared his unreal block on Avery Bradley. It was unreal because Morant snatched the ball with two hands out of thin air before it even began its downward descent towards the basket.

Timberlake wanted to make sure that his tweet counted as a vote, so he tweeted again with the appropriate hashtags.

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Fair to say, Justin Timberlake’s campaign bore fruits as Ja made it to his first All-star game.

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Ja Morant’s rise has been phenomenal, and it’s scary how good he already is. However, the scarier part is that he is only going to get better.

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Ritvik Malhotra

103 articles

Ritvik is an NBA writer at EssentiallySports. Having completed his Bachelor's in Journalism and Mass Communication from Amity University, Ritvik has finally got his foot in the door as a professional sports writer. He previously interned at another media house where he authored over 150 soccer articles, but he is now writing about his primary obsession, basketball.

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