Popular Cereal Company Pays Stylish Tribute to ‘Sports Icon’ Michael Jordan on 100th Anniversary

Published 12/13/2021, 12:38 PM EST
Golf – The 2020 Ryder Cup – Whistling Straits, Sheboygan, Wisconsin, U.S. – September 25, 2021 Michael Jordan watches the action by the 11th green during the Four-balls REUTERS/Mike Segar


Wheaties is the face of the cereal industry and they celebrate 100 years this year. They are particularly famous for featuring prominent athletes and catchy taglines. As the brand is celebrating its 100th anniversary, they have decided to honor Michael Jordan during their centenary celebrations.

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Michael Jordan has featured the most for Wheaties with 18 features closely followed by Tiger Woods, who has featured 14 times.

Wheaties honors Michael Jordan:

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Wheaties pays a special tribute to Michael Jordan by featuring him for a historic 19th time. The brand also joins forces with 23XI Racing, co-owned by Jordan and Denny Hamlin.

Jordan will be recognized on two limited-edition, 100th-anniversary boxes: an iconic orange box and a new collector’s Gold Foil Box that debuts on December 14, 2021. Jordan has been the face of the Wheaties for a long time now and it is only fair the iconic brand honors him for his services.

A modern-day legend and inspiration for champions of all ages, Michael Jordan is an incredible athlete, humanitarian, and entrepreneur. We are so proud to launch the next box in our anniversary series honoring one of the greatest sports stars and most-decorated Wheaties athlete in history” according to Kathy Dixon, senior brand experience manager for Wheaties.

Jordan and 23XI Racing:

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Michael Jordan increased his incredible business portfolio by becoming a co-owner for a NASCAR team. NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin partnered to launch 23XI in 2020.

DAYTONA BEACH, FL – JULY 05: Bubba Wallace, driver of the #43 U.S. Air Force Chevrolet, stands by his car during practice for the Monster Energy NASCAR Cup Series Coke Zero Sugar 400 at Daytona International Speedway in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images)

Bubba Wallace represents 23XI as a driver in NASCAR. Wallace mentioned how he was a longtime fan of Jordan and the Chicago Bulls. Darrell Wallace, popularly known as Bubba Wallace is the only full-time Black driver in NASCAR. Jordan is the first Black principal owner of a team in the modern era, since Wendell Scott nearly 50 years ago.

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WATCH THIS STORY: Tributes Pour in from the NASCAR Community Amid Tragedy in the Earnhardt Family

Michael Jordan is competitive in all fields of life including his venture with Hamlin. Jordan has entered the industry with the aim to win. Jordan mentioned, “I don’t want to lose. Everybody’s going to look at Michael Jordan getting involved in the sport. But the first thing they’re going to say is that he wants to win, which isn’t false.”

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Abhinava Ghosh

186 articles

Abhinava is an NBA writer for EssentiallySports. He is currently pursuing his Bachelor's in Journalism and Mass Communication. Abhinava has been following NBA for the past 6 years and is a huge fan of the Golden State Warriors and Stephen Curry.

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