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PORTLAND, OR – SEPTEMBER 17: (CHINA OUT) LeBron James unveils the LEBRON 12 on September 16, 2014 in Portland, Oregon. (Photo by VCG/VCG via Getty Images)
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PORTLAND, OR – SEPTEMBER 17: (CHINA OUT) LeBron James unveils the LEBRON 12 on September 16, 2014 in Portland, Oregon. (Photo by VCG/VCG via Getty Images)
Some players enter the league with the tag of greatness on their back. These talents are special right from the get-go and expectations surround them. One player that comes to everyone’s mind is none other than LeBron James who remains to be the most hyped 18 YO to enter the league.
The ‘King’ came in directly from high school. This was because he was one of the best athletes in high school. Experts deemed him as the next big thing. However, having all this pressure as an 18-year-old kid is no joke. But, LeBron embraced it at the time and has now become the ‘King’.
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SHENZHEN, CHINA – OCTOBER 12: #23 Lebron James of the Los Angeles Lakers reacts during a preseason game as part of 2019 NBA Global Games China at Shenzhen Universiade Center on October 12, 2019 in Shenzhen, Guangdong, China. (Photo by Stringer/Anadolu Agency via Getty Images)
Having the title of the ‘Chosen One’ since the beginning of his journey, he went through a lot. However, one brand that took a chance with LeBron James was Nike. They offered him a deal in his rookie year, and the rest is history. Now, his legacy with Nike is forever solidified.
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Players reaction to LeBron James innovation center
In 2003, Nike offered a young LeBron a contract worth $90 million. This remains to be the biggest rookie deal to this day. Since then, James has been one of the most successful athletes for the brand. Now, Nike has taken it a step further and made an innovation center in his name.
Recently, news came out that Nike has made a ‘LeBron James Innovation Center’. Moreover, it is located at their global headquarters in Oregon. It is a huge 750,000 square foot center with all the facilities in the world in it. This truly shows the growth of LeBron with the brand.
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Even James couldn’t believe Nike’s move and made an Instagram post appreciating the brand. Likewise, fellow players such as Kevin Durant and Russell Westbrook congratulated the ‘King’ on this achievement. This just adds to LeBron’s legacy and will remain with him forever.
Nike became major winners as soon as they took a chance at a young LeBron. While 90 million is a lot, they have made much more now through the ‘King’. Now entering his 19th league in the league, James is still one of the most famous players in the league and keeps adding to Nike’s value.
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