Serena Willams’ Husband Turns Investor For Michael Jordan and His Son’s Massive New Venture

Published 12/16/2021, 8:00 AM EST
WATKINS GLEN, NEW YORK – AUGUST 08: NBA Hall of Famer Michael Jordan and co-owner of 23XI Racing looks on from the 23XI Racing pit box during the NASCAR Cup Series Go Bowling at The Glen at Watkins Glen International on August 08, 2021 in Watkins Glen, New York. (Photo by Jared C. Tilton/Getty Images)


In the world of business, Michael Jordan has come up with something new. This time, his son Jeffrey Jordan has joined him in this venture. Their company, Heir Inc. is focused on exploring the world of next-generation technologies and entertainment.

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The Jordan project involves many other people, including Daniel George, who established the agency Limitless Creative, and Jeron Smiths, formerly the CEO and co-founder of Stephen Curry’s Unified Media.

One of the major investors in this venture is Serena Williams’ husband, Alexis Ohanian who is widely known as an entrepreneur.

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Michael Jordan during Michael Jordan Hosts 2005 Jordan Classic Dinner – April 14, 2005 in New York, New York, United States. (Photo by Johnny Nunez/WireImage)

This is what Michael Jordan’s son, Jeffrey presented as a statement when he was questioned about the venture:

What HEIR Inc. is developing is purpose-built for a new era of athlete enterprise, opening the door for richer storytelling and deeper consumer engagement. The Jordan name has cultivated a loyal community for more than 35 years; the focus now is passing that legacy on to the next generation. We hope to continue to build and invest in businesses that bring that same reverence to the media and tech space.”

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Why is Michael Jordan Interested in NFT? 

Right now, NFT and crypto are making a huge impact on the market. Jordan understands how valuable this is and how it can be a big business as far as the youth is concerned. If we look at the NFT, we see that it is associated with the NBA. Top Shot is an example of a website where players and fans can bid for a particular moment associated with their favorite team, and get an image associated with it. 

What is Michael Jordan’s Net Worth in 2021? 

Jordan is 58 years old and has an estimated net worth of $2.2 billion in 2021. Besides being a former athlete, Jordan has featured in movies like Space Jam. Not only does he make a lot of money from his endorsements like his association with Nike, but he has several other business ventures as well.

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How Much is Serena Williams’ Husband Alexis Ohanian Worth in 2021?

According to Forbes, Alexis Ohanian, Serena Williams’ husband, has an estimated net worth of $70 million in 2021. In terms of his business, he co-founded the popular social media platform, Reddit.

What are your thoughts on this investment? Let us know in the comments below.

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Anshika Rai

166 articles

Anshika Rai is an NBA writer at EssentiallySports. She is currently pursuing her bachelor's degree in journalism and mass communication. Anshika has been following NBA for many years now.

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