NBA legend Shaquille O’Neal is one of the most popular former stars of the game. Other than his success on the basketball court, one of the main reasons behind his popularity is his marketing strategy. The man knows how to market himself and what works best. He even taught his teammate and NBA legend Dwyane Wade the ropes of marketing and how to conduct himself on and off the court. So when he calls someone a “marketing genius,” that is definitely something.

The Big Diesel recently called superstar rapper Kanye West a “marketing genius” on his podcast while discussing some of the controversial comments West recently made. Ye reportedly made some anti-Semitic comments during an interview with Fox News. The news channel removed the segments before broadcasting. However, the video was leaked and caused a huge controversy.

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O’Neal stated he was not sure whether West actually meant by what he said and added making everyone talk about you is “marketing 101.” He also called him a “marketing genius” in a previous edition of his podcast. Now, in the latest episode of his podcast, the Los Angeles Lakers legend has again commented about some of Ye’s recent controversial statements.

Shaquille O’Neal doesn’t agree with the backlash for N.O.R.E.

Despite the huge backlash for his alleged anti-Semitic comments, Kanye West has added fuel to the fire with his recent comments. The rapper appeared on the Drink Champs podcast and made some controversial comments about the late George Floyd. This has caused huge outrage and the host of the podcast, rapper N.O.R.E. has come under the fire as well. Shaquille O’Neal and his co-hosts discussed this during the latest episode of the Big Podcast with Shaq. 

“But I don’t think people should be mad at N.O.R.E. Let me tell you something about Mr. West. You ain’t gonna stop him from saying what he wants to say. Believe that. You are not,” Shaq said.

Co-host Nischelle Turner stated that N.O.R.E. is receiving backlash because he did not ask the right questions. She added he did not know how to challenge West when he “spouted misinformation” and gave him a platform to do so. The four-time champion argued people should not be angry with N.O.R.E. because he is not a journalist. He then added no one could stop West from expressing what he wants to.

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After major backlash, the Drink Champs podcast with Kanye West was taken down from YouTube. Also, speaking with The Breakfast Club, N.O.R.E. apologized to the family of George Floyd for West’s comments.