Millionaire Shaquille O’Neal, a Self Admitted Jeff Bezos Fan, Repeats Vital Strategy That Expanded His ‘Big Chicken’ Brand

Published 06/23/2022, 11:36 PM EDT
NEW YORK, NY – DECEMBER 06: Shaquille O’Neal appears to promote “Toys for Tots” during the AOL BUILD Series at AOL HQ on December 6, 2016 in New York City. (Photo by Donna Ward/Getty Images)

Shaquille O’Neal revealed that Jeff Bezos’ crucial business strategy is the main mantra behind his brand Big Chicken’s success. The Big Diesel shared the ingenious plan that helped launch his business to the forefront of America’s appetite. Big Chicken is one of many businesses that Shaquille O’Neal has created successfully.

Shaq is arguably the most dominant player in the history of the NBA. But his success spans far beyond the bounds of a basketball court. After retiring from basketball, Shaq has legitimately established himself as a business mogul.


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In the last two decades, Shaquille O’Neal has become a household name in the country, not just because of his prowess under the hoop, but also for a variety of other stints.

In fact, Shaq is almost everywhere, from cameos in movies and TV shows to broadcasting, and reality television. Shaq has done it all.

But more importantly, he has channeled his fame to create successful businesses. His wise business decisions and potent investments bear testimony to Shaq’s acute business acumen.

Shaquille O’Neal repeats Jeff Bezos’ strategy

Shaquille O’Neal appeared on BNN Bloomberg recently to promote his Big Chicken brand. Along with Josh Halpern, CEO of Big Chicken, Shaq delved deep into his lucrative business.

The four-time NBA champion repeatedly emphasized the role of his employees in making the brand a success. Shaq believes in teamwork. Therefore, he always intended to create a strong team to operate his businesses.

In fact, Shaq used the example of NBA teams to drive home his example. The role of ‘others’ or role players is crucial for a team to win championships. The same equation applies to businesses as well.

Later on, Shaq said that he applies Jeff Bezos’ formula to succeed in a business. Like Bezos, he invests in things that can change people’s lives. This policy almost always reaps rewards.

Shaq’s business model


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Shaq believes that it is crucial to create bonds in a business rather than just run after profits. “Relationships are always very important to me“, said the Los Angeles Lakers legend.

Formula One F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, U.S. – October 24, 2021 American former professional basketball player Shaquille O’Neal is seen on the grid before the start of the race Pool via REUTERS/Darron Cummings

It’s all about relationships. It’s all about meeting people“, he added. This emphasis on networking and relationships has earned Shaq a lot of success in different fields.


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Satagni Sikder

169 articles

Satagni Sikder is an NBA writer for EssentiallySports. He has a Master's degree in English from Jadavpur University, Kolkata, and has been following the NBA since 2017. Moreover, he supports the Dallas Mavericks, and unsurprisingly, Luka Doncic is his favorite player.