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An athlete dreams of being recognized by the biggest entities in the sporting world. Who better than the great Michael Jordan and his multi-billion dollar company to get that recognition? Recently, a WNBA star was welcomed into the Jordan family. And, some other stars on the brand’s roster accompany this 26-year-old.

Terrell Owens holding Dude Wipes XL

Luka Doncic of the Dallas Mavericks was there at the event, and so was the controversial 23-year-old NBA athlete. The brand’s event held in Paris was overall a star-studded event with an exciting fresh addition to the Jordan brand.

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Luka Doncic welcomes the WNBA star to the Jordan family

Michael Jordan’s association with Nike started at the beginning of his career. What looked like a gamble to many, is now one of the greatest success stories for a brand.

Nike’s sales record shattered after signing Michael Jordan. Air Jordans are probably the most hyped shoes on the planet, and rightfully so. The impact of this association is such that it revolutionized the sneakers industry into a multi-billion dollar industry.

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Needless to say, Jordan benefitted tremendously from the deal.

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Joining the Jordan brand, we have several athletes from NBA, NFL, and MLB. Among them, the most notable names are: Doncic, Jayson Tatum, and Zion Williamson, currently facing many controversies.

And now, the most recent one to come on board is Gabby Williams. Williams belongs to the LDLC ASVEL F?minin, a French professional basketball club. She also represents Chicago and Seattle in the WNBA. The 26-year-old signed a footwear & apparel endorsement deal with Jordan.

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To onboard the young talent, the brand held an event in Paris. However, Zion Williamson’s presence caught people’s attention.

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Zion Williamson makes an appearance along with Luka Doncic amidst his controversies

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The New Orleans Pelicans star has been neck deep into controversies recently and is yet to be freed from it. It all started with the baby mama drama on Twitter after a woman started calling out names.

Soon, the adult star started taking shots at the 23-year-old by saying that she was pregnant with his child. She also alleged Williamson lying to her about not having an affair with any other woman.

The situation reached a point where her account was suspended after she threatened to leak a tape of her and the NBA star. Hopefully, those things are in the past now because Williamson needs to be at his best as the start of a fresh season is approaching.

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But what do you think about Gabby Williams joining the Jordan brand? Let us know your thoughts in the comments below.

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Written by

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Prateek Singh

919 Articles

Prateek Singh is a senior NBA writer for EssentiallySports, known for his insightful coverage of the league. With a deep passion for basketball fueled by the late Kobe Bryant's championship runs, Prateek has built his writing career on astute analysis and a firm understanding of the game. His area of expertise lies in breaking down trade reports and their implications for fans. His heartwarming coverage of tributes to NBA legend Magic Johnson’s father after his passing saw very high ratios of fan engagement. While this serves as a step closer to him writing a biography on his idol Kobe Bryant, for now, his focus is on delivering trustworthy coverage of the league he loves.

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Edited by

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Saumya Khanduja

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