NBA stars usually venture into multiple businesses with hefty paychecks from their balling career. Superstars like Carmelo Anthony, Michael Jordan, LeBron James, and many more allocated their earnings to profitable businesses. Similarly, the two-time NBA MVP Stephen Curry followed in the footsteps of these illustrious stars as he took his first steps into a billion-dollar industry. 

The 4x NBA Champion crashed out of the postseason after falling short against the Los Angeles Lakers in the Western Conference semifinals. Not one to lament the Golden State Warriors‘ disappointing loss, the Baby-faced assassin announced his entry into a profitable business through a statement. 

Stephen Curry expands his SC30 portfolio via this new venture

SC30 Inc. is Stephen Curry’s personal investment venture through which he invests in industries like Brand, Media, Experiences, Philanthropy, etc. Days after his on-court setback, he has now refocused on his off-court ventures. The NBA star released a statement reflecting that he is ‘proud’ of crafting a new signature Kentucky Straight Bourbon, Gentleman’s Cut.

The 35-year-old said, “This rich, complex and bold bourbon is the perfect offering to commemorate life’s great occasions, and will be part of a raised-glass toasting moment in the lives of my fans, friends and family.”

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The brand is all set to open business worldwide and promises to serve five to seven years aged whiskey. This implies that the Chef had planned this business way back in his initial years with the Warriors. The statement also revealed Curry’s involvement in every stage of building the product, as the press statement quoted, “Intimately involved.”

This business prospect is a tried and tested formula amongst NBA stars and several Hollywood celebrities. For instance, Michael Jordan, LeBron James, Carmelo Anthony, James Harden and several others have already made their mark in the industry. 

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Every NBA star has a story behind the idea of venturing into the liquor business. Similarly, the Philadelphia 76ers star James Harden revealed his story. 

The 2018 NBA MVP opens up about J-Harden Wines 

Though most aforementioned NBA stars such as Michael Jordan (Cincoro Tequilla) and LeBron James (Lobos) have gone for hard liquor, ‘The Beard’ opted for a wine business. This is very rare however, Harden has his own reasons for venturing into the wine business.

In an interview, the star said, “I’m getting a little older, so the hard liquor is very it’s very different difficult to recover from, so you know we looked into the wine.” He also hinted at the expansion of his brand in the coming years. 

While the NBA stars showcase their prowess on the court, several of them also focus on building a liquor empire. What do you make of the Dubs superstar Stephen Curry’s new Whiskey brand Gentleman’s Cut? Let us know in the comments below.

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