As the NBA enthusiasts eagerly look towards the 2023-24 NBA season, they are greeted with the sixth season of the Big 3 basketball league. Recently, the founder of the league has garnered all the wrong attention for his criticism of the popular NBA. A prominent figure in the NBA, Shaquille O’Neal now drives all the attention towards him as he publicly promoted the Big 3 league on his social media.

Despite having a roster of big-name players, the Big 3 league hasn’t been able to get the exposure it needs. And the promoter has been very vocal about it. O’Neal is known for speaking his mind and he addressed the issue in a similar way on his social platforms.

Shaquille O’Neal promotes the Big 3 league

The Big 3 is a twelve-team league founded by music and hip-hop sensation Ice Cube. While very different from the usual leagues, it packs the right punch for basketball enthusiasts. Before the league’s sixth season, the founder of the Big 3, Ice Cube, made headlines with his statement about the NBA.

While the management remains silent on the matter, four-time NBA champion Shaquille O’Neal stepped up to promote the Big 3 league. He shared a post about the event on his Instagram, raising many speculations from his fans.

Big Diesel’s fascination with Ice Cube is well known to his fans. On various occasions, he was seen enjoying the rap king’s performance. But why does Ice Cube not like the NBA?

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What did the music sensation say about the NBA?

American actor and rapper Ice Cube openly voiced his resentment regarding the NBA and other media houses for not being supportive of his league. His statement was directed toward the NBA Commissioner Adam Silver and the entire management. He emphasized how his league featuring some of the famed former NBA players has no partnership with the NBA whatsoever.

On Joe Rogan’s podcast, the music icon shared his frustration and said, “I been trying to push the league and mainstream sports media have been basically ignored what we have been doing. I think they are nervous about NBA, it would be damaged if they promote the Big 3.”

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What do you think of the Big Aristotle promoting the Big 3? Are you watching the league? Share your thoughts in the comments!