WATCH: LeBron James Stars in New Campaign for Hummer

Published 12/08/2021, 8:30 AM EST

LeBron James has established his credentials as a brand ambassador during his long NBA career. The Los Angeles Lakers talisman is one of the global faces of the NBA worldwide. His work in endorsing brands has also helped him rake in money alongside his NBA player contracts. LeBron endorsed one such brand on his Twitter account recently.

The Twitter post by LeBron is an endorsement for GMC’s new Hummer EV line. LeBron hinted at using the new vehicle as a means of transport to his NBA games. He captioned the post saying, “That crab walk got me making a whole new type of entrance when I arrive to the game!!”

That crab walk got me making a whole new type of entrance when I arrive to the game!! 😤🦀👑 @GMC #GMCAmbassador #GMCHummerEV pic.twitter.com/nKrfR25HyC
— LeBron James (@KingJames) December 7, 2021

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LeBron’s new endorsement of GMC’s Hummer EV line also featured the vehicle’s new ‘Crab Walk’ technology. As LeBron displays in the commercial, this new feature allows the Hummer to drive diagonally in a crab-like movement. The GMC Hummer EV will be a 1,000-horsepower, all-electric super truck.

LeBron has fueled his incredible net worth through such endorsements and money earned through NBA contracts. A 2015 contract with Nike is LeBron’s most lucrative sponsorship deal. The lifetime deal with Nike could earn him close to $1 billion at the age of 64. Some of LeBron’s other endorsements include Coca-Cola, Beats Electronics, Kia Motors, Verizon, Dunkin Donuts, and others.

A four time NBA champion, LeBron guided the Lakers to their 2020 NBA title win alongside Anthony Davis. As a four time NBA Finals MVP, LeBron is widely acclaimed as coming up ‘clutch for his team. The four time NBA MVP is also an Olympic gold medallist with the US national men’s team.

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LeBron James leads Lakers past Boston Celtics

The Los Angeles Lakers cruised past the Boston Celtics in a home win at the Staples Center. The Lakers finished the game with a final score of 117-102 against the Celtics as they improved their record to 13-12. LeBron James led the Lakers to victory, scoring 30 points and recording four rebounds and five assists in 36 minutes.

Russell Westbrook scored 24 points followed by Anthony Davis with 17 points for the Lakers. Despite Jayson Tatum scoring 34 points and eight rebounds, the Celtics failed to hold out for a win. The Lakers will face the Memphis Grizzlies next in an away game while the Celtics face the Los Angeles Clippers.

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Written by:

Shalom Saldanha is an NBA writer at EssentiallySports. Currently pursuing his journalism degree, he has previously worked as a sports corresspondent for India Shorts/Business Upturn. A Giannis Antetokounmpo and Bucks fan, Shalom primarily got into the sport after discovering that he shared a mutual love for Arsenal with the 'Greek Freak'.

WATCH: LeBron James Stars in New Campaign for Hummer

LeBron James leads Lakers past Boston Celtics

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