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“You’re Going to Forget I’m Michael Jordan’s Daughter..”: Jasmine Jordan on ‘Carving Out Her Own Legacy’ and Filling Her Father’s Shoes

Published 03/08/2023, 6:30 AM EST

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NBA legend Michael Jordan is one of the most successful basketball players, both on and off the court. Being a child of someone as popular as the six-time NBA champion has its perks, obviously. However, many disregard the downsides. MJ’s impressive accomplishments put huge pressure on his children as everyone expects them to be as great as the Chicago Bulls legend. Furthermore, many refer to them as Jordan’s son or daughter and Jasmine Jordan does not want that.

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Even though Jasmine is proud of her father’s achievements and respects him, she wants to be her own person. She recently opened up about it during a recent interview after a historic feat.

Jasmine Jordan wants to build her own legacy


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Jasmine Jordan did not play basketball unlike her brothers Jeffrey and Marcus Jordan. However, she still followed in her father’s footsteps by working in the sports apparel industry. She has been working for the Air Jordan brand since 2017 as a field representative and closely works with women athletes. The Jordan brand recently made a historic signing when they signed Kiyomi McMiller, the brand’s first-ever name, image, and likeness signing at the high school level.

Kiyomi recently had her first-ever cover shoot. Jasmine likes to work in the background and was unsure about joining the basketball star in the photoshoot. However, Jasmine decided to join to connect with Kiyomi. During an interview with Footwear News, she also talked about building her own relationships without her father’s name. She said, “I honor and respect him by being my own person, because that’s what he wants. When working with me, you’re going to forget I’m Michael Jordan’s daughter. You’re just going to focus on Jasmine.”


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Moments After Sharing Pictures from Michael Jordan’s Lavish Party, Daughter Jasmine Jordan Reveals Her Life’s Motto


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Anthony DiCosmo, the VP and GM of sports marketing at Jordan Brand had high praise for Jasmine as well. DiCosmo stated that she is very humble and people can easily connect with her. He added that Jasmine does not have any sense of entitlement and works hard.

Michael Jordan on his children

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In 1999, Michael Jordan talked about parenthood and the enormous amount of pressure on his children because of his success. The five-time NBA MVP admitted that there was added expectation on all his children. However, he believed his kids will surpass him. Also, MJ did not force his kids to do what he wants and wanted them to make their own decisions.


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WATCH THIS STORYYears before calling himself the goat, LeBron James wanted to honor Michael Jordan, pushing NBA to take a huge step.

When his firstborn, Jeffrey, made his college basketball debut, Michael said exactly what Jasmine said he wanted from her recently. He said that he wants Jeffrey to be his own person. The 14-time NBA All-Star also said that he wants his son to enjoy his life and added he would support him with love in whatever he chooses to pursue.



Bagavathi Eswaran

1404 articles

Bagavathi Eswaran is an NBA writer at EssentiallySports. He has been playing the game of basketball for more than 20 years now and has also been following the NBA for more than 10 years. After not being able to go pro, this former college player decided to join the IT industry.

Edited By: Aayush Kapoor