Something exciting is happening in the world of sports, and it has everyone talking from NBA legends to baseball fans. This is a moment where a cultural business is implied in a way that only Kevin Durant and his team could make happen. Let’s say this time it’s not about basketball, it’s about another sport, and its adaptability to an NBA-like show that has everything to do with Kevin and his media company. And seems like this show is going to change the map of sports as we know it.

If you know anything about KD off the court, you know he is more than just one of the greatest scorers in NBA history. Since launching Boardroom in 2019, Kevin Durant and Rich Kleiman have grown the brand into a leading sports-business network where sports business and culture meet in a way that’s specially curated for the fans who love sports, entertainment, and lifestyle. It is not just a talk show because Boardroom has created popular post-match shows for NBA fans. Now, after another successful year, Boardroom is back in the news..

MLB announced a third-year renewal of its strategic alliance with Boardroom, solidifying the partnership through 2026. The deal was so popular that NBA champion and media personality Matt Barnes reacted by saying, “t” on his social media page. His shoutout was not just a casual comment, it showed how much respect Durant’s work off the court is getting from other athletes. Durant’s hands-on role as host and creative director ensures fresh, cross-sport content for fans.

This deal goes beyond logo swaps—it seeks to modernize fan engagement and storytelling in MLB. It will help connect the baseball franchise with younger, diverse audiences and bring new storytelling ideas to baseball. With Durant’s media skills and MLB’s strong tradition, it is a perfect match to push this culture forward.

Kevin Durant’s Boardroom: strategic slam dunk with MLB

It is all about a fresh way of bringing baseball to life. Boardroom is joining with the MLB to make events that pull fans into the heart of the game. From exciting All-Star celebrations to engaging activations. What really makes this special is KD, who is not just a name on the set but rather the host driving the vibe! We all love how the post-NBA shows take over right after the game. For decades, this kind of show has successfully driven the culture of reviews and opinions among the fans, and this time it’s extending to MLB.

Boardroom co-curated the “Clubhouse Live” fan zone at the 2024 All-Star Weekend, featuring interactive VR batting cages and live podcast recordings with MLB stars, drawing over 15,000 in-person attendees across three days. KD hosted a special “Legends Lounge” segment inside the Celebrity Softball Game, where icons like Chipper Jones and Bryce Harper shared career anecdotes, streamed to 2.3 million viewers on MLB Network. In partnership with MLB, Boardroom produced the six-part “Behind the Ropes” docu-series, which amassed hundreds of thousands of plays on YouTube, bringing new eyeballs to the sport.

The last two years did well, for sure, and that’s the reason behind the extension of the show beyond 2024! If there’s anything predictable about this show, is that this time it will be even better! After a stellar 2024, Boardroom is going all out in creating moments that bridge sports and the culture of an NBA-like post-match show. Boardroom did a wonderful job with their NBA and WNBA events, creating focused and customised content for the fans, which is loved by everyone. No wonder Barnes called this “fire”- it is a Holy bible on reshaping fan engagement!

It’s not just about the sport, it’s about impact. Durant and Boardroom’s vision is to combine brands, athletes, and fans in a way that is full of substance and massive attraction. With MLB, expect a crazy season full of surprises meant to make all of us excited!