Allen Iverson Was a “Headache” for Reebok as “Crazy” Demands Drove $2.5 Billion Brand to Panic Station

Published 12/18/2023, 12:53 PM EST

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Allen Iverson’s shoes are loved by his fans. During his playing days, Iverson’s fashion and game influenced people to replicate him and follow his lead. Reebok did everything it could to make Iverson’s vision come true, but in the meantime, Iverson did not make things easy for his team in the process.

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During a recent interview, the Philadelphia 76ers legend revealed how he was causing trouble for Reebok back in the day while trying different ways to elevate his game.

Allen Iverson was not easy to work with

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Allen Iverson is now working as the vice president of basketball at Reebok. As this comes with more responsibilities than his time as a player, Iverson recently revealed how his superstitious beliefs made him a headache for his employers.

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During the regular season, Iverson felt that sometimes he wanted new and specific colors on his shoes to perform better. This was mostly when it was a nationally televised game. Iverson would call Rebook a day or two before the game and request certain modifications to his shoes.

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The 2001 MVP said to Footwear News, “I was a major headacheI always felt like when you had on something crazy that you will go crazy, you know what I’m saying? Just think, if you were going out on a date with somebody growing up, your outfit meant everything to help your confidence.

Well, given his star power, whatever Iverson needed was given to him. Iverson had a dominant career in the NBA, and his impact on the sport is still seen to this day. But is it because of all the troubles he caused them that he has yet to receive $32 million from Reebok?

Why hasn’t Reebok given Iverson his money yet?

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In 2001, Allen signed with Reebok for a 5-year contract worth $50 million. However, according to the terms of the deal, Iverson would only receive 18 million across the 5 years, and the rest, $32 million, was meant to be given to him in the form of a trust fund when he turned 55 years old.

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This concession was put in place by his agent and Reebok to make sure Iverson would never find himself in a position where he ran out of money. But with the current role that he has taken over at Reebok, he won’t have to worry about the money that he is set to receive in 2030.

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What do you think of Iverson’s superstitious beliefs? Let us know in the comments!

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Written by:

Rijin Varghese

687Articles

One take at a time

I did not follow the traditional route to become a journalist, but my love for basketball and writing has brought me here. Seeing LeBron James? Cleveland Cavaliers make the iconic comeback from a 1-3 deficit in 2016 changed everything for a young engineering aspirant within me. Rather than simply looking at the game, I love to analyze how each player contributes to a team using BPM (Box Plus Minus) and other advanced metrics.
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Edited by:

Caroline Joseph

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