Shaquille O’Neal has big goals with his Big Chicken. There are currently 18 locations for this up-and-coming restaurant franchise. But this is not enough for the Big Aristotle. Over 300 more restaurants are on the way, and that is not just on the planet that we are currently on. The restaurant wants to open franchises in space in the future. But that’s for another time.

Now they are focused on diving deep into a system that has remained mostly the same for over a decade but has recently seen some changes. With the innovations the restaurant industry has seen over the years with this method, Shaq’s Big Chicken is ready to break the existing stigma and provide the best service for their consumers.

Shaquille O’Neal is joining the trend

The National Restaurant News recently released a study on how the drive-thru has changed over the past decades. The system that was introduced over 15 years ago was not always looked at with joy by consumers.

Drive-thru’s had a stigma surrounding them because they were mostly for families in minivans who ordered food very slowly. But this perception has changed over the years. Companies have understood how to streamline the process and have made it a pleasant experience for customers now.

Coffee has taken over the drive-thru model, and companies like Starbucks have perfected a format for themselves.

Shaquille O’Neal and the Big Chicken are also focusing on the needs of the people. They introduced their first drive-thru restaurant earlier this year. With over 300 more franchises on the way, the Big Chicken wants to become a staple in the drive-thru industry.

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Shaq has talked about his focus on giving consumers a good dine-in experience. His restaurants are even catered to kids in such a way that it makes them want to focus on their education.

Shaq wants the Big Chicken in space

All of the Big Chicken restaurants promote STEM education for the students. The Laker legend wants his restaurants to be places where the kids get inspired. With this goal in mind, he has partnered with Blue Origin, an aerospace company. In this collaboration, children can write postcards and send them to space, and they will receive ice cream in return.

The postcards will be sent to Big Chicken locations in space and will be brought back later on the next Blue Origin trip. They hope that the next generation of kids grows up inspired and succeeds in creating a space civilization.

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