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Billie Eilish Oscar Win: Michael Jordan’s Brand Offers 3-Word Stamp of Approval to Pop Sensation

Published 03/11/2024, 1:31 AM EDT

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We always love it when Billie Eilish is exuding that Jordan Family winning aura. The iconic hitmaker is making Jordanesque records in the entertainment business as a newly minted two-time Oscar winner. She’s also the youngest one since her song, “What Was I Made For” was Barbie’s first Academy Award of the night. The Jordan Brand was obviously not going to miss out on celebrating their favorite over-achiever.

Michael Jordan’s ‘Jumpman23’ Instagram page hyped the 22-year-old’s Oscar win by implying they knew this was coming. “Made for Oscars,” the post said on Eilish’s win. They probably had this ready in their drafts. After all, there was little reason to not be confident that the Jordan Brand’s pop sensation would snag that statuette.

 

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Eilish performed the song at the Dolby Theatre stage in Los Angeles with her brother, Finneas under Barbie-pink lighting. Her song won over the other Oscar-nominated Barbie track, “I’m Just Ken,” by Mark Ronson. The movie’s titular star, Margot Robbie, director Greta Gerwig and the auditorium gave her performance a standing ovation. The Jordan family too has been enjoying Eilish’s Barbie mania to the max.

Billie Eilish was made for the Jordan Brand

The same song won the siblings Song of the Year at the 2024 Grammy Awards in February. The Jumpman page paraphrased the same song to celebratorily declare, “She was made for this!” No wonder the Nike brand was so confident in her Oscar win.

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Billie Eilish stands out in the Jordan Family for bringing her unique style to the brand and making it popular among her fans. From the moment she sported Air Jordan 4s at the Met Gala afterparty, she was proving to be a one-of-a-kind brand ambassador. It goes beyond the Billie Eilish edition of the Air Jordan 15 which is not the Nike designer’s favorite but fits the zany musician.

In 2023, Eilish strut into Grant Park in Chicago dressed in vintage #23 Bulls regalia to headline the Lollapalooza festival. She amplified it with her signature elements – from red and black hair to chains and Nike trainers – Chi-town residents loved the nod to their greatest sporting legacy.

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The Eilish-Jordan connection is only getting better. Now all fans want are another edition of Billie Eilish-ified Air Jordans in the near future.

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Written by:

Caroline John

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Caroline John is a senior NBA writer at EssentiallySports. She holds a Masters degree in Journalism and Mass Communication from a reputed university. With 8 years of experience in content writing and after judiciously covering the life of Shaquille O’Neal, she even earned an exclusive interview with the CEO of Shaq’s Big Chicken franchise, Josh Halpern.
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Edited by:

Aakash Nair