Billionaire Michael Jordan’s Business Aura Inspired $36 Billion Company’s Identity, Claims 53-Year-Old CEO

Published 02/09/2024, 1:24 PM EST

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There are thousands of basketball players who try to imitate Michael Jordan. His influence can’t be put in numbers as it’s a mammoth task to execute. Jordan’s influence and impact transcend generations, and with the widespread success in his second career, it now transcends the boundaries of basketball.

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The CEO of Taco Bell Sean Tresvant recently talked about the Chicago Bulls legend, expressing how having a blueprint like Jordan’s in the business world allows other entrepreneurs to dream big.

Tresvant was recently on the Entrepreneur YouTube channel for an interview where he talked about his inspiration and frequent collaborator. He said, “As early as probably 10 months ago, as we were thinking about the brand and the vision and the how do we take it forward. All great brands…have a really interesting story that…it defines who they are.” Tresvant referenced Phil Knight selling sneakers out of the back of a bus, and the Jordan logo as logos that not only inspire but also tell a story through their work. As per the 53-year-old CEO of the $36 billion company, these stories have helped him build his own brand over the years.

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Michael Jordan’s influence runs deep, and for that, he has put in decades of work that has helped propel him into this multi-billionaire megastar.

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Michael Jordan is in the Forbes 400

Jordan hit the ground running as soon as he entered the league as far as his monetary success is concerned. The otherworldly championship runs that came in the 90s only added to his wealth and fame. The 90s era dominance also helped him become a global sensation and since then, MJ has been on an incredible run. After his retirement from the league, the Bulls legend took over as an entrepreneur and soon, he became a mogul in the business world.

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MJ only made $94 million from NBA salary across a 15-year-long career. Compare that to his current net worth of $3 billion, and that tells the story of his reign in this domain as well. One of Jordan’s biggest successes came in the form of his collaboration work with Nike. The Jordan brand holds immense cultural significance and is often credited for revolutionizing the sneakers culture. The next move of that impact was when he recently sold the Charlotte Hornets. This sale took his net worth to over $3 billion and earned him a spot on Forbes 400, America’s 400 wealthiest people, making him the first professional athlete to reach that level.

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Written by:

Prateek Singh

918Articles

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My introduction to basketball was through Kobe Bryant. Soon enough, I was hooked to his game and although I started with being a fan of his, I also became a fan of basketball. To this day, Kobe remains my reference and guide as I try to navigate through life.
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Edited by:

Caroline Joseph

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