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Parenting sure is a tough job. Especially when the parents are under the media microscope. Hall of Famer Dwyane Wade and Gabrielle Union are also one such influential duo. Alongside maintaining successful careers, the duo has done a great job in parenting as well. Inspired by their daughter, the creative couple recently launched a new hair care line of their brand. 

Terrell Owens holding Dude Wipes XL

With Dwyane’s new brand for kids, the creative flair of the Union-Wade pairing is shining through. Let’s take a closer look at the inspiration behind the massive endeavor.

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Dwyane Wade and Gabrielle Union’s new venture for their daughter

The couple welcomed their daughter Kaavia in 2018. Before that D-Wade had Zaire and Zaya with his ex-wife Siohvaughn Funches. He is also a father to Xavier Wade and the legal guardian of Dahveon Morris, his nephew. Back in April 2022, The Flash and his wife launched a skincare line ‘Proudly’ for products that are crafted for children’s sensitive skin.

The inspiration behind the brand is their 4-year-old daughter Kaavia who needed some special skincare needs that were not available in the beauty market.

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The parents felt the need to build a line of products that are safe and crafted for melanated skin. In doing so, they helped several other children who had similar needs. They had a team of special members and dermatologists to craft their unique skincare line.

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With a joint $210,000,000 net worth, the couple launched a new haircare line of the brand. The products are crafted by the same philosophy.

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Wade and Union as parents

After retirement, Wade also contributes a lot of time to his children. Back in 2011, he fought legally with his ex-wife to win the custody of his two children. 

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Not only is Gabrielle a great businesswoman and actress, but she is also a great mother. Stepmother to Zaire, Zaya, and Xavier, she continues to fulfill her parental duties. Months before Wade’s Hall of Fame induction, the couple fought for Zaya.

When she came out as a transgender, the duo showed massive support to their daughter. They continue to do so. ‘Proudly’ is just a part of their love. Wade and Gabrielle are the parents we can all look up to and celebrate.

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Pritha Debroy

3,476 Articles

Pritha Debroy works with the NFL Lifestyle Desk at EssentiallySports, where she explores the league beyond the sidelines and focuses on the cultural nuances of football. Bringing a fresh perspective shaped by her background in basketball lifestyle stories and cross-sport expertise, she highlights how NFL athletes build influence off the field. A graduate of the EssentiallySports Journalistic Excellence Program, our in-house initiative that trains writers under industry experts, Pritha specializes in long-form features and player-driven stories that capture the evolving identity of today’s NFL stars. Pritha combines her passion for storytelling with a thoughtful approach to sports culture and lifestyle. With strong communication skills and an eye for detail, she brings a distinctive voice to NFL journalism, delivering engaging and insightful content that resonates with readers.

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Aakash Nair

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