Dennis Rodman didn’t just play for the Bulls in the ’90s, he staged a cultural takeover. He redefined athlete style with gender-fluid fits like sheer tops, crop tops, neon hair, and facial metal became his uniform. His collab days with Madonna and appearances at MTV scream ICONIC. The worm’s collabs with Ed Hardy and Von Dutch (plus that gloriously weird “Double Team” era) blended rave, hip-hop, and punk into what we now call streetwear’s golden age.

Building on his iconic image, the worm launched Rodman Apparel in collaboration with ID Supply Co. on November 25, 2022. The line slings heavyweight tees with graphics screaming ’90s nostalgia. Oversized, loud, and dripping with the same attitude that made him the NBA’s most unpredictable style icon.

The recent Rodman Apparel x Planet Hollywood shoot was pure nostalgia fuel, with photographer Kirby confirming the exact creative direction: “They said they wanted it to be kind of a vintage ’90s throwback feel.” Every frame was designed to replicate that era’s raw paparazzi aesthetic. Think gritty front-flash photography and unposed energy that perfectly channels Rodman’s legendary ’90s persona.

One standout setup had Rodman and Dom leaning against a brick wall. Kirby described it as “straight full paparazzi… we definitely staged it to look like we were catching them off guard.” The rooftop shots doubled down on this calculated spontaneity. Mirroring those iconic ’90s moments when the most flamboyant NBA star turned every paparazzi encounter into performance art. As Kirby put it: “And then he did some cool stuff with the roof, too.” Sharing that even the locations were chosen to amplify that signature Rodman edge.

Kirby’s shoot leaned hard into ’90s authenticity. Front-flash photography mimicking old-school pap shots, candid setups, and that raw energy Rodman embodied during his Bulls heyday. Every frame bottles the chaos that made him fashion’s most unpredictable muse. The brand’s roadmap promises deeper ’90s dives – louder graphics, baggier cuts, and designs honoring Rodman’s original anti-handbook. Because in 2025’s sanitized fashion landscape, we still need his brand of beautiful chaos.

#Throwback to Rodman’s Pre-Game Rituals

Everyone knows about Dennis Rodman’s post-game antics. The Vegas benders, the celebrity parties, the unfiltered chaos that turned him into a cultural phenomenon. But what happened before tip-off? Late Bulls teammate and close friend Jack Haley once pulled back the curtain on Rodman’s most bizarre pre-game rule, and it’s peak Worm logic: He refused to shoot, or even touch a basketball before games.

While the rest of the Bulls ran drills, practiced layups, or went through their warm-up routines, Rodman would stretch quietly in the corner, keeping to himself like a boxer before a title fight. Not a single shot. Not even a dribble. “He will not touch a ball before we play,” Haley revealed, “because his theory is he doesn’t get to shoot.” At first glance, it sounds like superstition, or maybe just Rodman being Rodman. But dig deeper, and it’s pure genius.

This wasn’t laziness. This was Rodman’s unshakable, unorthodox system. His entire ethos was about conserving every ounce of energy for the things that made him elite: rebounds and defense. He didn’t waste reps on jumpers he’d never take in a game. He treated the court like a battleground, not a shootaround. And the results? Legendary. Fifteen to 20 rebounds a night, lockdown defense, and a motor that never quit, all without a single warm-up jumper. The man knew his role better than anyone.

Now, as Rodman resurfaces in the public eye, whether through viral fashion drops, unexpected family moments, or throwback stories like this, it’s a reminder of just how singular he was (and still is). His approach defied logic and worked flawlessly. In basketball, in fashion, in life, Rodman never followed the playbook. Instead, he was the playbook. Written in neon, even if only he understood it.