Shaquille O’Neal is no stranger to controversy. The Hall of Famer has built a reputation for speaking his mind and has been quick to challenge anyone, from fellow players to critics. Recently, his ongoing feud with Minnesota Timberwolves center Rudy Gobert has underscored his competitive spirit, as Shaq hasn’t hesitated to criticize Gobert’s style of play and his lucrative contract. However, a recent jab in an Adidas commercial featuring young star Anthony Edwards seems to be making Shaq reconsider his usual aggressive approach.
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In a recent episode of The Big Podcast with Shaq, co-host Adam Lefkoe brought up the commercial. “Now these Anthony Edwards commercials have taken a lot of shots, there was one that took shots at the Celtics… this is the first time out of nowhere they took seemingly a shot at you big fella,” said Lefkoe during the podcast.
He then proceeded to ask the seven-footer what his response to the sudden shot and the answer from O’Neal was something that most of the fans didn’t expect. “It’s all about having fun. I’m not gonna go to ten and beat the man up. Like he says something and I’ll say something back and we’ll have some fun with it,” said Shaq during the podcast.
The Adidas ad in question has sparked discussion, not for any controversial play but for a tongue-in-cheek dig at Shaq’s legacy. In the commercial, a group of kids are seated around a campfire. One of the kids claims that Edwards has broken more rims than Shaq, which is clearly an exaggeration, but it’s meant to pump up Edwards’ status. The real kicker, though, comes when another child innocently asks, “Who’s Shaq?” The ad seems to playfully suggest that Shaq’s reign as the most dominant big man might be a thing of the past.

USA Today via Reuters
Dec 23, 2022; Houston, Texas, USA; Shaquille O’Neal attends the game between the Houston Rockets and the Dallas Mavericks at Toyota Center. Mandatory Credit: Troy Taormina-USA TODAY Sports

