From celebrity endorsements and seductive pizza menus to Shaquille O’Neal himself; very few names are as bright as in this ever-changing world of popular culture today. Just recently, we were given a sneak peek on the official Papa John’s Instagram page into its latest ad campaign that starred the legendary NBA player. Yet, there is a particular scene from that Instagram video that has caught the eyes of viewers, and made them laugh. Curious as to what it may be? Read on.

Behind the Scenes with Shaq and Papa John’s

Social media provides us exclusive access to Shaquille O’Neal and Papa John’s continuing relationship. On this journey, through the official Papa John’s Instagram page, we were introduced to the exciting inner happenings of the company’s newest ad campaign.

This latest ad in which O’Neal who has also invested 8 million in this company, makes some uncharacteristic and funny pizza-associated remarks has caught the attention of users from Instagram across the globe.

The highlight of the shoot was when Shaq said this phrase that remains etched in everybody’s memory: “Don’t want it to squirt out on me!” as he savored a piece of the Shaq-a-Roni.

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This cute moment, which has won hearts on Instagram, is eagerly expected to influence the sales of Papa John’s and its community relations programs.

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The latest Papa John’s Instagram ad that featured Shaquille O’Neal’s endearing and comical moment has added a touch of charm to the company’s newest campaign. Social media lengthens the impact of this quizzical video. It exhibits how well celebrity endorsements can entertain and excite their audience while provoking their curiosity.