It was both shocking and hilarious to see Dwight Howard suddenly pop up on screen while watching Never Have I Ever. But let’s be honest, this wasn’t his first rodeo in front of the camera, and it definitely won’t be his last. After dominating the hardwood for eighteen seasons, the NBA’s Superman seems ready to replicate his greatness in the world of entertainment. The former NBA champion and Olympic gold medalist has signed with Innovative Artists Entertainment.

Dwight Howard’s partnership with Innovative Artists comes through their Broadcast Group, led by Babette Perry, who focuses on crossover opportunities for sports and entertainment talent. Perry took to Instagram to break the news, as first reported by The Hollywood Reporter, writing, “It’s official 👏🏀🏆 I am so excited to welcome our ‘Superman’ Dwight Howard to the IA team. 🌟 The sky’s the limit! 👊 @dwighthoward.”

The NBA legend joined the excitement, dropping a short and fiery “🔥🔥🔥” in the comments. He will continue to be managed by The Gym Agency alongside his business partner Mujaahid Abdul-Baasit, with whom he runs their production and media company, Out of the Box.

Together, Dwight Howard and his business partner have been working on a variety of projects spanning film, TV, and digital media. This move also comes amid Innovative Artists’ recent growth. They’ve been expanding their sports and entertainment portfolio by bringing in talents like former Detroit Lions quarterback Erik Kramer and the NCR (National Collegiate Rugby), with new projects including memoirs, podcasts, and TV series in development.

Dwight Howard, however, is no stranger to the screen, having appeared in movies like Just Wright and The Equalizer 2, as well as TV shows such as Black-ish, Never Have I Ever, and The Odd Couple. Interestingly, his journey in the entertainment industry isn’t just limited to acting… 

The multi-talented hoopster has competed on shows such as Dancing With The Stars, performed as a purple octopus on The Masked Singer, and participated in the reality series Special Forces: World’s Toughest Test. Beyond that, he hosts the podcast Above The Rim with D12, where he delves into sports, culture, and lifestyle topics, revealing a side of himself that fans didn’t usually see on the court.

Dwight Howard lost $1 million on a reality show, but still emerged victorious! How?

Dwight Howard jumped into the world of reality TV with Netflix’s Inside: USA, a high-stakes show where 12 internet stars live together for a week, battling it out for a shot at $1 million. But life inside wasn’t easy. They enter with nothing, and every little thing comes at a cost. A coffee? $500. A pillow? $2,000. Even spilling a secret could set you back $5,000. Howard gave it his all, but in the end, he didn’t walk away with the prize—the $1 million slipped right through his fingers.

The fanbase watched the NBA’s Superman go head-to-head with the other Insiders, surviving challenges, secret missions, and shocking eliminations, but ultimately, it was TikTok star Aisha Mian, who boasts over 3 million followers, who outlasted everyone and claimed the prize.

He may have missed out on the $1 million prize, but Dwight Howard witnessed a life-changing emotional announcement while filming Inside: USA. With phones banned, the hoopster’s team scrambled to make sure he heard the news: he’d been inducted into the Basketball Hall of Fame!

Close friend and content creator Mu Real shared this on his Instagram Stories: “@dwighthoward Legendary 🙏 He couldn’t have his phone for the 7 days filming…so when we got the call I had to tell the staff at Netflix to let him know the news.”

Even without the cash, Dwight Howard walked away with priceless memories, new friendships, and the ultimate honor of joining the NBA’s elite. On which show would you like to see the NBA’s Superman next?