Power couple Dwyane Wade and Gabrielle Union have been the talk of the town for the past few months. From fashion shows to inspiring speeches at award ceremonies, the couple often finds itself in the headlines. It was another proud moment for the NBA legend and the Hollywood star as they launched their latest venture in Beverly Hills. Interestingly, a lot of the credit for the launch of this venture goes to the couple’s 4-year-old daughter, Kaavia.

In collaboration with experts in melanated skin, the couple formulated a product line that contains healthy ingredients, is affordable, and easy to use.

Celebrating PROUDLY by Dwyane Wade and Gabrielle Union

Gabrielle Union and Dwyane Wade shared the launch of their new baby care line – ‘PROUDLY‘ in a recent Instagram post. The event was organized at the Babylist showroom in Beverly Hills, which hosted many followers of #PROUDLYfam who attended the launch party. The enjoyment and bliss could be felt in the air as the couple is seen happily posing, receiving handmade gifts, and having fun.

“We want this to be a brand that you know, not only like it’s obviously Gab and I are the names on this brand from the standpoint of you know the titles, but this is a brand that we were building for all of us and we wanted to feel their way,” Dwyane Wade expressed his thoughts about the brand.

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Union and Wade’s efforts are being paid off as the brand has seen instant popularity because of its organic nature. Their 4-year-old daughter’s bitter experience motivated them with the aim of creating something nourishing and chemically transparent.?We created the brand of our dreams all because of Kaav?s gnarly diaper rash,? Union told Oprah Daily recently.

WATCH THIS STORY: Unveiling 21YO son’s 1 crucial obsession, Dwyane Wade drops life advise for aspiring young kids

Since then, their journey of creating ‘PROUDLY’ has been phenomenal. Also, Union announced PROUDLY product accessibility at select Target stores, target.com, and proudly.com. But what exactly is PROUDLY?

About PROUDLY

The baby care line is a game-changer as it is specially designed for melanated skin babies with diverse hair textures. PROUDLY is birthed due to the couple’s realization that there are no products in the baby aisle for melanated babies. “A lot of Black and Brown parents leave the baby aisle way too soon and start using adult products on kids. That’s what happens. We leave the baby aisle because we want products that actually work on our kids’ hair. But are they suited for babies 0 to 3? No, they’re not,” Union told the People magazine.

It was Wade and Union’s mission to design such products that were EWG-approved. So, they teamed up with the experts, which they called – the Dream Team. And after rigorous testing and feedback from their friends and family, PROUDLY was born.

READ MORE: Photos of 22YO Modeling Stint Resurface as Dwyane Wade?s Wife Gabrielle Reminisces About 3-Decade-Long Acting Career

What are your thoughts on PROUDLY? Let us know in the comments below.