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Dwyane Wade Puts the Moves On in Mono-Color Outfit as Luxury Brand Shoot Takes Playful Turn

Published 02/03/2024, 10:00 AM EST

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Dwyane Wade just dropped the most amusing clip on his Instagram. After venturing into business, the former NBA star dipped his toes into the fashion industry. What’s interesting is his latest partnership with Versace. The 3x champion’s Versace eyewear campaign was recently launched turning the fashion world upside down. 

Days after the release, Wade shared a captivating behind-the-scenes glimpse from his shoot. He not only learned the right way to pronounce “Versa ‘chay,’ but he also seemed to have a blast. In the clip, Wade was seen swaying and grooving to the music in his classy Versace outfit. Here is the clip for you to watch.

 

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The Miami Heat legend has had a longstanding relationship with the brand. From the fashion house dressing the sports athlete for his special moments to signing a partnership deal at last, it has been an enchanting extension of their relationship. 

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Dwyane Wade’s relationship with Versace 

The Wade couple continued to showcase their fashion-forward connection at the 2024 Milan Fashion Week, turning heads as they graced the event in gorgeous Versace ensembles. The two even visited Versace’s office in Italy, where they shared other behind-the-scenes with fans. In the clip, Wade and Union were seen playfully acting as ‘unpaid interns.’ Wade never really seems to run out of humor. Even at his Hall of Fame honor ceremony in Miami, he sported an entire white Versace ensemble. That’s not the beginning of their journey. This narrative has often seen Wade and his wife Gabrielle attend the Versace fashion show seated in the front row.

Further emphasizing this connection, the Wade couple made a splash at the 2022 Met Gala with matching Versace outfits. For his latest campaign, there will be three unique pieces including two sunglasses embossed with the iconic Medusa symbols. Speaking of the partnership, Wade said, “When the opportunity came to further our relationship last year and to be a part of this Versace Eyewear campaign, I was like, ‘Oh, wait, low-key, this is something I’ve always wanted to do.”

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Written by:

Pritha Debroy

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One take at a time

My love for basketball kicked off with the Portland Trail Blazers. The team's spirit, their thrilling plays, and the dedicated fan base had me hooked from the get-go. Now, I'm all about blending my passion for the game with my love for writing.
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Edited by:

Caroline Joseph