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Dwyane Wade’s Child Follows in Father’s Footsteps With $5 Billion Luxury Brand Association

Published 02/25/2024, 10:37 PM EST

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Dwayne Wade made waves in the fashion industry when he signed a deal with the multi-million dollar luxury brand Versace last year. After the news of his latest campaign with the brand’s men’s eyewear, his loyalists have more highlights to follow. Apparently, his daughter Zaya Wade has also inked a contract with another Italian luxury brand valued at $5 billion — Bottega Veneta.

She recently announced the association on her Instagram account, giving her followers an inside peek into Milan, Italy.

Zaya Wade shakes hands with luxury

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Zaya etched her name in the news flashes ever since she stepped into the fashion world. The model announced yet another collaboration with a huge name in fashion by posting a series of photos and videos on her Instagram account. While she simply captioned it, “Milan, Italy” her following comment, “#bottegaveneta” opened up all the secrets.

The photos and videos also show her wearing a Bottega handbag and white heels as she poses for the paparazzi at the Bottega Show in Milan. One slide also shows a green bag by Bottega Veneta especially named for her. The bag had the handbag and the footwear. Two slides were also dedicated to the ramp walk where other styles by the luxury brand can be seen.

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However, this is not the only big gun of the fashion industry that the daughter of former Miami Heat star Dwayne Wade has joined hands with. From the very early stages of her modeling career, the LGBTQ+ advocate has been named alongside multiple popular brands. In fact, she recently lit the ramp on fire by making her runway debut. The event in March this year was for Miu Miu at the Paris Fashion Week.

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Earlier, she also worked with Tiffany & Co. for their all-gender bracelets. She has surely learned the right way to make a name and fame from her father.

Dwayne Wade and Versace eyewear

Last year, the three-time NBA champion and Hall of Famer — Dwayne Wade — signed a contract with Versace for their men’s eyewear collection. However, his new campaign this year shows Dwayne as the face of the entire product line. Moreover, the designs also take inspiration from his personal belongings like his first NBA championship ring, a camera, and a photo of his younger daughter Kaavia.

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It is delightful to see both Dwayne Wade and his daughter Zaya ascending in the fashion industry at the same time. After giving 16 years of his life to the NBA, Dwayne is all set to illuminate his name in the fashion world as well. Their fans are also surely excited to watch Zaya grow alongside luxury brands. What do you think?

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Written by:

Srashti Sharma

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Srashti Sharma is an NBA writer at EssentiallySports, known for her in-depth researching skills. From the very first time that she heard about Kobe Bryant, she herself cultivated a Mamba Mentality. She loves the competitive nature of the sport which fuels her inner sportswoman.
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Edited by:

Vishav