Gabrielle Union has found a new way to show love to her fans. The Bring It On actress has been a true icon when it comes to revolutionizing makeup and skincare essentials. The amazing stories and inspiration behind her brands and endeavors have influenced others and become an imprint for others to follow. Now, she is set to share more through a new collaboration.

Beauty subscription service Ipsy has just announced that it has teamed up with Union for its February Icon Box curator. The actress and activist will bring some of the products from iconic brands including LYS Beauty, Kosas, Elemis, Benefit Cosmetics, and more in the box. Union’s own brand, Flawless, will also be a part of the box.

Apart from that, the actress will also be sharing tips on how she uses beauty and self-care to feel confident. She will also be part of the company’s Black History Month social campaign. “Collaborating with Ipsy on the Icon Box and being part of its Black History Month social content has been such a meaningful experience for me. As a Black female founder, it’s important to me to find ways to highlight the joy found in self-expression and vibrancy found in the Black experience. Through this collaboration, I hope I can empower everyone to hold space for the many versions of themselves and help them find the looks that celebrate each one,” Union said.

 Through this campaign, the company will shed the spotlight on the motivating stories and contents, as well as products like Union’s, making her the fitting celebrity for the campaign. “As the founder of Flawless by Gabrielle Union, an actress, wife, mother, and activist, Union is constantly refining and evolving her look to show up as her most-authentic self in all her roles. This authenticity is something we know inspires our community, which makes her partnership with Ipsy a true collaboration in both spirit and execution,” Kristy Westrup, chief merchandising officer at Ipsy said.

Priced at $65, the box has eight top beauty products worth up to $350. This will come every three months for people who are subscribed to Ipsy Glam Bag or BoxyCharm. There has been another big update on Gabrielle’s business endeavor with the Miami Heat legend.

A big moment for Dwyane Wade and Gabrielle Union’s Proudly 

The couple launched Proudly all the way back in 2022. It is the first-ever baby care product brand by Dwyane Wade and Union. And it was their youngest daughter, Kaavia, who influenced them. When the concerned parents could not find the right skin and hair care products for Kaavia, they decided to launch their own brand to address those needs. And there were several others with similar needs who made this brand a success.

Stepping into the new year, the Proudly products will also be available in DG stores, which have a market cap of $16.31 billion.  “💛 In partnership with @gabunion and @dwyanewade , we’re happy to introduce PROUDLY™️, now available at select DG location,” the official IG page of the stores claimed.

“Fundamental to our mission in founding PROUDLY™ is to deliver the highest quality products at accessible price points,” stated Gabrielle. Shop Proudly™ diapers for only $8. #proudlyxdollargeneral #PROUDLYus #PROUDLYfam,” Union wrote. The Wade couple is ready to take on the new year.