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Grambling State’s Maiden March Madness Triumph Earns Love From Billionaire Sponsor Magic Johnson

Published 03/21/2024, 2:59 PM EDT

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USA Today via Reuters

Magic Johnson, a millionaire businessman and basketball ideal, has unexpectedly congratulated Grambling State University on its historic initial entry in the NCAA tournament.

Hugely influential in the sport, Johnson tweeted his sense of fulfilment on March 21, 2024, following Grambling State’s first-round victory over Montana State. “Congrats to Coach [Charles] Jackson, his staff & the players of Grambling State for advancing to the NCAA Tournament!” Johnson sent out a tweet. “[An 88-81 victory] is a huge accomplishment for the programme.”

Given that Johnson’s organisation has a connection with Grambling State, his message of celebration had even more meaning. The authorised food service operator of the institution is SodexoMAGIC, an association of Magic Johnson Enterprises and Sodexo. “I’m happy that my company SodexoMAGIC is the food partner for Grambling State!” In his tweet, Johnson claimed.

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This support from a well-known individual such as Johnson highlights Grambling State’s accomplishment and highlights the increasing importance of historically black colleges and universities (HBCUs) in the context of NCAA basketball. It also emphasises how well the SodexoMAGIC relationship worked, which probably helped Grambling State have accessibility to additional resources as well as high-quality food services.

Sodexo, the bigger partner in the business, has a widely recognised name in the college food service sector, even if specifics of the deal between SodexoMAGIC and Grambling State aren’t accessible to the public. The firm provides meal plans, catering services, and other dining options in partnership with hundreds of universities throughout the United States.

Read More: Magic Johnson Earned Only 3.2% of His Exorbitant $1,200,000,000 From His Three Decades in the NBA

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Magic Johnson’s College Basketball Career

As a native of Lansing, Michigan, Johnson made the obvious decision to attend Michigan State University for his college career. In 1977, he joined the college as an extremely desirable recruit with an impressive skill set. Gifted with remarkable height (6’9″) for a point guard, Johnson had a special combination of scoring ability, rebounding toughness, and unmatched shooting vision. He was nicknamed “Magic” for his skill at running the offence and identifying open teammates; the term precisely reflected his skill on the court.

Johnson had an instant effect on the Spartans. He guided the squad to a 25-5 record and the Big Ten Conference title in his rookie season. Johnson’s brilliance was evident even if they didn’t win the NCAA title that year. He demonstrated his all-around talent with solid statistics that included 17.0 points, 7.9 rebounds, and 7.4 assists per game.

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There is little denying that Grambling State’s surprise tournament presence has increased school enthusiasm and attracted national interest. Johnson’s acknowledgement gives the narrative much more weight. The whole Grambling State community and their SodexoMAGIC partners will be excited to watch how far the Tigers are capable of going in March Madness as their following match approaches.

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Written by:

Daksh Saini

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Daksh Saini is an NBA writer at EssentiallySports, where his passion for basketball converges with insightful analysis. Daksh specializes in crafting compelling articles that delve into the legacies of NBA legends. His unique perspective, coupled with a deep understanding of the game, allows him to offer readers nuanced commentary and engaging narratives focused on the iconic figures who have shaped the history of professional basketball.
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Edited by:

Bilal Handoo