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Would you be willing to invest $1850 in your children’s future? A 55-year-old business tycoon posed this question to parents of budding and ambitious athletes. While it appears to be an ideal investment, the product might catch parents off guard. It’s worth noting that even though this businessman isn’t a part of the NBA himself, he has successfully raised sons who became top draft picks in the NBA.

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The co-founder of the Big Baller Brand recently endorsed another expensive product. Let’s take a close at what are the benefits and how the netizens reacted to it.

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What is Lavar Ball’s new product?

Lavar Ball seems to be quite enthusiastic about the new product. As the 55-year-old pitched his idea to the people, many came out with criticism. Apparently, many were against spending $1850 on a set of exercise bars. Yes, you read that right. Taking to his social media, the legend suggested, “Get this set up if you want to invest in your kid and he wanna be stronger than the rest.” While as usual, the man was great in marketing endeavors, what really caught people’s attention was the price.

This is a set of three bars that is made for dips and push-ups. In association with BBB Fabrication, Ball has already introduced the product to the market. However, the reactions are not very enthusiastic. Several, including certified strength and conditioning specialists, deemed the idea of investing such a substantial sum in this type of equipment as absurd. 

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While there are numerous more affordable and efficient alternatives, do you think they will buy this pricey promise? Despite the criticism, Ball is seen endorsing the bars with his son on social media. While the 55-year-old never stepped onto a professional basketball court himself, he ensured a unique and rigorous training regimen for his children.

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Lavar Ball made his sons practice in the Chino Hills

Their training involved running in the hills, an unconventional approach. Five days a week, the three Ball boys diligently worked under their father’s watchful eye at home. Thanks to his strict training and guidance, his sons grew into some of the toughest players in the game.

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Two of his sons, Lonzo and LiAngelo Ball, were drafted as the second and third picks in the NBA draft. The family got a lot of attention for their unique connection with the Chino Hills and Balls’ training. While he has set an exceptional example for the public, how do you think his new product will fare in the market? What are your thoughts? Let us know in the comments below.

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Pritha Debroy

3,476 Articles

Pritha Debroy works with the NFL Lifestyle Desk at EssentiallySports, where she explores the league beyond the sidelines and focuses on the cultural nuances of football. Bringing a fresh perspective shaped by her background in basketball lifestyle stories and cross-sport expertise, she highlights how NFL athletes build influence off the field. A graduate of the EssentiallySports Journalistic Excellence Program, our in-house initiative that trains writers under industry experts, Pritha specializes in long-form features and player-driven stories that capture the evolving identity of today’s NFL stars. Pritha combines her passion for storytelling with a thoughtful approach to sports culture and lifestyle. With strong communication skills and an eye for detail, she brings a distinctive voice to NFL journalism, delivering engaging and insightful content that resonates with readers.

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Yeswanth Praveen

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