As per the 2024 data, the nation’s 101 HBCUs impact of billions. The UNCF report adds that HBCUs have a $16.5 billion impact on the United States, creating more than 136,000 jobs and generating $146 billion in lifetime earnings for the collective 51,000 HBCU graduates of 2021. Once again affirming the importance and value of HBCUs. One such NBA icon who has direct and indirect contributions to them is Shaquille O’Neal.

The Lakers legend previously revealed a lesser-known story about an HBCU helping his graduation process. His son Myles’s own journey in a Historically Black College and University (HBCU) underscores the family commitment. But his hinted retirement from broadcasting coincides with a pledge to help one such university.

Shaquille O’Neal proudly shares cultural significance, not worrying about the $15 million contract

A few days ago, the 4x NBA champion came dressed in bold black and gold of Alabama State University and flashing a “Que Dawg” salute. The reason? He hinted that he would leave the studio in two years after he becomes a college professor, after concluding his studies at Alabama State University. After Ernie Johnson asked the Big Aristotle why he was wearing the ASU gear, he replied, “From now,  I would like to be addressed as Professor O’Neal, because when I graduate in two years, I will leave you and become a college professor on mentorship and business administration. I love you.”

When his TNT deal was up this July, he negotiated a new multi-year extension worth $15 million annually—up from $10 million. Thus, Shaq’s decision to consider leaving TNT for an HBCU sends a powerful message. After all, the 2022 Forbes reports state, some universities/colleges were underfunded by more than $12 billion over the last 30 years compared with non-HBCUs. Thus leading to staff cuts, fewer students, and the elimination of certain programs.

It’s not the only time when Shaquille O’Neal proudly shared an HBCU story. During last month’s episode of the podcast, Shaq said he was a long-time supporter of HBCUs, as his son also studied at one. In that conversation, he highlighted the role of Southern University, which helped him gain his first degree from LSU. Even this story consisted of a plea for the larger audience.

“I’m a really big supporter of HBCUs. I just wish somehow they the funds that they’re giving these guys, I wish somehow they could you know, give us some grants so we can give it to our players also.” Shaq follows up talk with action.

O’Neal establishes a 6-year-long partnership with HBCU after a personal connection with a $1 billion brand

Big Diesel’s net worth is $500 million, which he earned mainly post-retirement thanks to savvy investment tips and major contributions from franchising. One such long-term association is with Papa John’s Pizza, as of May this year, has a $1.02 billion market cap. The Lakers legend joined as the brand ambassador and in the same year, helped Miles College. The partnership between O’Neal and Miles College meant that every historically Black college and university campus in the nation will have a Papa John’s pizzeria. Yes, as per the Washington Informers, O’Neal harped about the importance of helping HBCUs.

“HBCUs have been pivotal in the development of young minds; influential in highlighting the history and culture of African Americans, and effectively provided a means for academic success.” Shaquille O’Neal continued, “It is in these great halls of these wonderful institutions that students saw their potential magnified and exemplified.” Let’s not forget his recent statement about his wish that he had attended an HBCU as a full-time student.

All in all, this sends the right message from one of the most influential names in the country. And the decision to wear ASU apparel during national broadcasts immediately boosted the university’s visibility. Online searches for Alabama State increased substantially following his announcement, according to analytics data.