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“It Won’t Make You Rich”: Charles Barkley’s Act Of Destroying Children’s Hopes Resurfaces Amidst Vintage Revival In Sneaker World

Published 11/04/2023, 8:00 AM EDT

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NBA legend Charles Barkley is well known for his unconventional TV commercials. The former Phoenix Suns star has played basketball with Godzilla and presented him with a pair of sneakers. But other times, he has been seen destroying children’s aspirations by spewing truth that couldn’t be handed down. With the original Charles Barkley sneaker coming back in the summer of 2024, an advertisement from the 90s has resurfaced.

Chuck wore these in the mid-’90s while competing against Jordan, Shaq, and Karl Malone, dressed in a classic Black/White/Varsity Purple combination.

The revamped Nike Air Max CB 94

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Vintage sneakers that were once considered worthless are now selling for millions of dollars because of the growth of social media and the streetwear industry. Many people are drawn to vintage collections because they are nostalgic and symbolize a bygone period.

Nike is returning to the 1990s with a sneaker commemorating Charles Barkley. Barkley’s original “Varsity Purple” accented Air Max CB 94 will return for the latest version in 2024. On the silhouette’s 40th anniversary next year, the Nike Air Max CB 94 “White/Varsity Purple” will be released for $170.

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Overall, this is one of the cleanest Nike Air Max CB 94 variants. It’s also a shoe that has transitioned well to the streets and lifestyle fashion, remaining popular among sneakerheads and basketball fans. If we get an advertisement for it similar to the one the Chuckster did in the 90s, then fans are in for a ride. He has always been notorious for speaking his mind and making uncensored remarks, even if it means upsetting others.

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Barkley launched one of the most heated footwear advertisements in 1993, which received mixed reviews. The 11x NBA All-Star boasted and advised the kids in the advertisement that these new sneakers would not make them dunk like him, be rich like him, rebound like him, or be handsome like him.

Advertising on new sneakers has a big impact on the Sneaker industry, and children are urged to wear the latest shoes. Charles’ portrayal in the offbeat advertisement might have been hilarious, but it concealed a powerful message about the dangers of materialism and the importance of saving money.

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The 60-year-old used the media effectively in the 90s to promote his ideas while also increasing sales. Many people currently buy sneakers to invest in rather than to wear. As a result, Charles was pivotal in maintaining a positive relationship between youngsters and the sneaker industry.

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Written by:

Mainak Dutta

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My family and I were passionate about soccer, particularly in Argentina. There's a major enthusiasm for the sport where I reside. However, as I grew older, I developed a strong passion for basketball, both as a player and spectator.
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Edited by:

Pragya Vashisth