LA superstar LeBron James showed the hosts of ‘Inside the NBA’ some true love, as he joined them ahead of the All-Star game. The 4x champion had some gifts involving hair products for Shaquille O’Neal, Kenny Smith, and Charles Barkley. For someone who has no hair, or a beard, Barkley left no stone unturned while making fun of Smith’s beard line yesterday. But that’s what Chuck’s best at. The 76ers legend has often mocked Kenny for his beard not connecting, and James took this as a chance to lend a helping hand.

 Gifting Smith a beard cream, the 39-year-old shared, “I heard yesterday Charles was getting on you Kenny about when your beard gonna connect. So I am making sure we gonna expedite this process.” The products included beard cream, shaving cream, face wash, and more.

That’s very thoughtful of the 20x All-Star. Or probably he is fed up with Barkley mocking all his co-hosts! However, the entire segment was a laugh riot and it also worked in James’ favor.

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The hair care products are from James’ famous initiative, ‘The Shop’, which was launched in 2018. Remember the show by Uninterrupted, where the 39-year-old joins a few famous stars from the entertainment world? Well, James has planned to bring an entrepreneurial side to it. 

LeBron James set to benefit from new men’s grooming line business

All the products you saw on TNT were ‘The Shop’s products. James had previously announced that he will be launching a new men’s grooming line this April. This line of products is specialized in improving your skin, hair, and beard. This new release is a 7-piece collection that is set to hit the market in a few months.

Ahead of this business initiative, James has now teased the first look of it on ‘Inside the NBA’. Now you know why he is one of the best in business! ‘The Shop’ products are expected to be sold at nearly 1,600 Walmart stores around America on April 1. Most importantly, these products are consumer-friendly as it is vegan, which widens the scope for business. 

What are your thoughts on LeBron’s latest initiative? Share your thoughts in the comments below.

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