March Madness: Shaquille O’Neal and $371.58 Billion Brand Set to Join Forces for “Cute” Creations

Published 03/12/2024, 12:02 PM EDT

Shaquille O’Neal is starting to take his talents of acting, to the home improvement section. This March Madness will star Shaq in 7 ads for Home Depot. This acts as a new achievement for both Shaq and The Home Depot. It’s the first time the company has featured in an event of NBA or NCAA event with a series of ads. This marks an achievement for both Shaq and the $371.58 billion brand, and the company on its own.

This partnership seems like the perfect fit. O’Neal is known as a charismatic figure known for his humor and business skills. This time he’ll be using his immense popularity to introduce himself to a new audience. The Home Depot commercial will feature during the NCAA’s biggest event.

Recently a Forbes Article, said that O’Neal filmed a total of seven commercials that will blend basketball references with DIY tasks. “We’re going to mix basketball terminology with things that go on at Home Depot, topics like ‘Seeding The Bracket’ and ‘Cleaning The Glass,'” Shaq explained. “They’re very cute ads,” he added.

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Shaquille O’Neal and His Business Skills

So what’s the secret behind Shaq’s business success? There are several key factors are important for this conversation. First is Shaq’s strong work ethic. This is a quality which was present during his basketball career. He actively participates in his business ventures and research about them. This is where he understands the inner workings of each company.

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One of Shaq’s biggest business moves has been in buying franchising. He has a major 155 Five Guys Burgers franchises. This makes him the largest franchise owner for the burger chain. He also holds major stakes in 17 Auntie Anne’s Pretzels locations and 40 24-hour Fitness centers. This spread across food, retail, and fitness shows Shaq’s understanding of consumer demands and his techniques to use brand identity and grow their potential.

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Shaq isn’t just in the burgers business through franchises. He has his restaurant ventures. His flagship restaurant, “Shaq,” shows us a high-end dining experience, while his investment in the “Big Chicken” chain offers a more casual fast-food crowd. This two-legged approach demonstrates Shaq’s ability to tap into different markets within the restaurant industry.

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Shaq isn’t just a brand owner. He’s an investor as well. His portfolio has tech giants like Apple and Google. This showcases his belief in the future of technology. He has also invested in ride-sharing service Lyft and fitness brand Vitaminwater. This demonstrates a good eye for companies that have growth potential.

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Written by:

Daksh Saini is an NBA writer at Essentially Sports, where his passion for basketball converges with insightful analysis. Daksh specializes in crafting compelling articles that delve into the legacies of NBA legends. His unique perspective, coupled with a deep understanding of the game, allows him to offer readers nuanced commentary and engaging narratives focused on the iconic figures who have shaped the history of professional basketball.

Edited by:

Caroline Joseph

March Madness: Shaquille O’Neal and $371.58 Billion Brand Set to Join Forces for “Cute” Creations

Shaquille O’Neal and His Business Skills

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