Michael Jordan knows how to hype his fans up. Jordan, right from his playing days, has always been an elite entertainer and businessman. Black Jesus has made loads of money from his deals; that is the power in his name. Now, MJ is set to release a new pair of shoes with an international music sensation this year. The $30 million musician, after entertaining and rocking people on Jordan’s 60th birthday earlier this year, is set to release his third signature shoe under the Jordan brand.

Mike, being the business mogul, decided to openly but subtly endorse the new shoes, giving the fans a sneak peek of how it looks.

Michael Jordan wears the unreleased shoes of a Colombian singer

Post his retirement, Michael Jordan shifted his focus entirely to other aspects and interests of his life. His Airness focused on playing golf,  growing his businesses, and his brand, “Air Jordan”. Furthermore, to fuel his competitiveness and hunger for winning, Jordan bought multiple sports teams, from basketball to NASCAR.

in the recent event at Daytona International Speedway, rooting for his team, 23XI, MJ showed up wearing an unreleased pair of shoes.

Jordan was donning the new J Balvin x Air Jordan 3.  The shoe stole the show and caught the eyes of many spectators and fans. 

The relationship between the artist and the six-time champion is more than just business. After all, Balvin performed at Michael’s 60th birthday party earlier this year.

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Jose Balvin’s hometown in Columbia, Medellin, inspired the shoe’s color. The shoe made a statement with its multi-color blocking and elephant prints on the heels and the toes.

This collaborative design seamlessly merges Balvin’s artistic flair with the classic Air Jordan 3 silhouette, creating a visually dynamic and culturally inspired sneaker that celebrates both style and heritage.

“MJ wears MJ”: Fans react to Jordan wearing unreleased shoes

One of Jordan’s fans gets excited seeing Jordan wearing his own brand’s shoes and commented, “MJ wears MJ’s, that’s the story.”

A fan speculating that the price of the shoe might go up after Jordan’s open endorsement wrote, “Price just went up.”

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Jordan sneaker fans shared their desire to own the unreleased shoe and wrote, “I need to cop those fo sho!!”

A fan making fun of the Chicago Bulls legend always wearing “trash” shoes wrote, “Finally Jordan not wearing some trash ass Jordans.”

Generally, fans are excitedly waiting for the release of the shoe. One of them wrote, “When they dropping ?”

If you’re wondering when it’s out too, the official date of release is September 23rd. Will you be copping a pair?