Shaquille O’Neal has proved his business mastermind once again! The Los Angeles Lakers legend’s ‘Big Chicken‘ restaurant chain has opened one more franchise for its huge customer base in a new city. However, this time, Big Diesel decided to collaborate with another famous food company. In addition to this collaboration, the restaurant announced an astonishing year-long offer. With this simple yet efficient move, Shaq managed to pull up a long queue outside his new franchise.

Looks like fans are very much invested in bagging Shaq’s new offer. Ever since his retirement, the 51-year-old has made some sensational business moves. One of which is the ‘Big Chicken’.

A year-long offer and a brilliant collaboration resulted in a long queue outside Shaquille O’Neal’s restaurant 

The 4x NBA champion, along with a few investors, opened ‘Big Chicken‘ in 2018, the first in Las Vegas. Since then, the business has only bloomed and the latest franchise in Chicago is a testament to his work. Let’s not forget that Shaq is the owner of 150 restaurants, which includes 30 quick-service restaurants. In an attempt to add some desserts to the menu, $400 million Shaq managed to pull in ‘Stan’s Donut and Coffee‘, which is one of the best sellers in Chicago.

Moreover, the franchise also announced a new dish to the menu named the ‘Stanwich’, which is a blend of Stan’s Donuts with Nashville chicken along with a secret sauce. Well, it doesn’t end here. 

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Honoring Shaq’s jersey number, the new franchise announced the first 34 customers will receive a year-long membership for chicken sandwiches with a limit of one per week. The franchise announced on its LinkedIn page, “Thank you to everyone who’s made today a hit so far, especially to our first customers who started lining up at 10 pm last night!”

Now you know why this was such a huge hit! Moreover, O’Neal has precisely selected the location for the ‘Big Chicken‘ restaurant chains.

Shaquille O’Neal’s mastermind to attract NHL fans

 The 4x NBA champion took a huge step to compete with big billion companies by opening the franchise in sports stadiums. Back in 2021, Shaq opened a new franchise at the Climate Pledge Arena in Seattle. The former Lakers star continues to sell lip-smacking burgers and wings in the NHL arena. It’s no doubt that Shaq has benefitted financially by investing in this food chain. 

Read more: “Disgusting Display of Cowardice”: Shaquille O’Neal Joins Outraged Fans as “Unfair” and Illegal Move in an Underground Face-Off Goes Viral

What are your thoughts about Shaquille O’Neal’s new franchise and the offers? Share your thoughts in the comments below.