NBA legend Michael Jordan was the first ever athlete to become a billionaire. He currently has an estimated net worth of over $3 billion. Even though Jordan earned only around $94 million in NBA salary throughout his career, he still managed to build a colossal business empire. His endorsement deals with major brands played a crucial role in his wealth. Notably, his partnership with Nike not only made huge profits for both parties, it arguably changed sneaker culture in the country and around the world.

Jordan signing with Nike as a rookie is a story in itself and worthy of movies being made of it. Fans went wild watching MJ’s incredible performances wearing the iconic sneakers. Ever since, the brand’s popularity only grew, reaching a $137 billion valuation this year.

Air Jordan is all set for some major releases

Michael Jordan and Nike are a match made in sneaker heaven. Both helped each other leap to new heights. While Nike helped Jordan with their incredible marketing strategy, MJ helped popularize the brand beyond borders. The partnership earned both parties massive profits. In 1997, the duo entered a new phase in their partnership with the creation of the Air Jordan brand. The brand has been a massive hit among fans ever since its creation.

Given the popularity of the shoes, every fan wanted to lay their hands on them and queue up in front of Nike stores in the past. Now, almost everything is online. If you are looking to add some iconic models to your collection, you are in for a treat.

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According to a report from Sneaker Fortress, Nike is set to release some highly sought Air Jordan sneakers during the holiday season.

As per the report, models like Air Jordan 1 High “Satin Bred”(Oct. 18), Air Jordan 6 “Aqua”(Oct. 7), Air Jordan 1 High “Mauve”(Oct. 14), Air Jordan 12 “Cherry”(Oct. 28), etc are all set to be released in the upcoming months.

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However, whenever there is a new drop, the sneakers sell out in no time. So you better be quick during the release!

The partnership between Michael Jordan and Nike

Michael Jordan reportedly earns 5% of every sale made by the Jordan brand.

With this deal, the 6x NBA champion made over $256 million in 2022 alone as per Sporting News. Overall, the Chicago Bulls legend has made over $1 billion from his association with the brand.

This makes the 5x NBA MVP the highest earner from Nike. On the other hand, Nike had a revenue of over $5 billion from the Jordan brand in 2022.

What do you think of this partnership? What’s your favorite Jordan sneaker?

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