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via Imago

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The 2023 NBA All-Star Weekend was a week to remember. While some of the biggest stars aligned to turn the fans’ dreams into a reality, non-playing members also made the week memorable.

Indeed, among them is popular Nigerian singer Rema, who made fans’ nights unforgettable with his sensational performance. But it looks like his association with basketball hasn’t ended yet, with a recent picture alongside the likes of Michael Jordan doing the rounds.

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Popular singer joins celebrated personalities for Michael Jordan’s campaign

Have you seen Nigerian singer Rema’s mind-blowing performance at the NBA All-Star Weekend 2023? If not then, then don’t miss this chance. Gear up because the stunning singer has been featured in Michael Jordan’s advert video alongside famed personalities such as Jayson Tatum and Luka Doncic.

The Jordan brand recently surprised the netizens with the announcement of its partnership with popular songwriter, Rema, and other notable personalities. Fans were thrilled to see their pleasant snaps, which undoubtedly evoked further excitement regarding the singer’s future collaborations with the world of basketball.

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The social media is filled with exhilarated comments and naturally, Rema’s campaign photo with NBA big names has gone viral. Jordan also took several selfies with the artist and players. It won’t sound like an overstatement at all if we say that all the eyes are on the Jordan brand’s campaign video.

 

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The collaboration will feature Ryota Brown, Gabby Williams, Teyana Taylor, Jayson Tatum, Luka Doncic, and Zion Williamson. The entire roster will contribute their unique flair to the brand. On a wider note, it’s a very strategic move for the brand.

After his impressive performance at the NBA All-Star Weekend, his name has already reached basketball fans. However, it’s unlikely that you haven’t listened to the viral song ‘Calm Down.’ If yes, then surely you can expect the Nigerian artist to go all big and beyond with this partnership.

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Rema’s spectacular performance at the NBA All-Star Weekend 2023

Fans were enthralled and mesmerized by Nigerian artists’ Afro-beat-themed performances at the NBA All-Star halftime show. The music sensation was joined by artists Tems and Burna Boy.

The event also saw the likes of musical luminaries such as Post Malone, Vin Diesel, and Jewel. The show began with Burna Boy’s beats of ‘Its Plenty’ and ‘Alone.’ Post Malone gave a breathtaking performance at the show. The Grammy-nominated singer enchanted the fans with his best songs such as ‘Wow’ and ‘Rockstar’. It indeed was a worthy performance.

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Are you excited about the Jordan collaboration to come to life? Let us know in the comments.

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