NBA icon Shaquille O’Neal has a profound love for food. This pushed him to start a restaurant franchise, for which the hype has continued to increase. Time and again, the Los Angeles Lakers legend has used fresh tactics to attract customers for the grand opening of new restaurants. Last time out, Shaq was dishing out yearly offers to early customers. Now, the 51-year-old decided to promote his food chain in yet another unique way which has helped him attract a huge crowd. Moreover, 4x Olympics Gold-winning American gymnast Simone Biles used the same method recently. 

Simone Biles has her own clothing business. Winning another championship after a two-year break, Biles has all the attention on her and she has used it brilliantly to promote her clothing brand. 

Shaquille O’Neal attracts a massive crowd for the new opening of his food chain

Named the ‘Big Chicken’, the fast food chain is already doing wonders in the States. Shaq, along with a group of investors, has managed to open new franchises frequently. The latest one is in Houston, which the 4x NBA champion shared on his Instagram. 

Previously in July, Big Diesel opened a franchise in Chicago which resulted in a long queue outside the restaurant. To spice things up, Shaq announced that the ‘Big Chicken’ will be collaborating with Chicago’s famous Stan’s Donut as they added a new dish called the ‘Stanwhich’ to their menu. Moreover, he also announced that the first 34 customers would receive a year-long membership for chicken sandwiches with a limit of one per week.

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A few were impressed by this business move from Shaq. Now, the LA legend did not use any offers this time. Rather, decided to take part in the grand opening. Sharing a video from his Houston release, Shaq was seen spending time with the customers, clicking pictures, and eating along with them. 

Shaq added in the captions, “Big Chicken is now in Houston baby!”. Well, he’s not the only superstar athlete who’s in Houston as Simone Biles is in H-Town as well! 

How did Shaq take a page from Simone Biles?

In a collaboration with sports brand ‘Athleta’, Simone Biles was in Houston to promote a new collection of sportswear for women. It has been just two days since Biles won her 8th US championship.

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Smartly, the 26-year-old has used the momentum to promote the brand, that too live. Looks like NBA legend Shaq might have used the same method to promote his food chain. 

What are your thoughts on the ‘Big Chicken’? Share in the comments below.