With the underperformance and poor sales success, things are not very impressive with the apparel brand Under Armour. So, it won’t be a shocker to see Auburn University switch its uniform provider. Amidst the rumors involving top brands, alumni Charles Barkley hinted toward a particular company. While Sir Charles’s advice to his alma mater is not surprising, the legend’s praise for his rival Michael Jordan’s business partner is notable. Under Armour has been the uniform provider for Auburn University for years. This was the first University, the brand was able to make a deal with in 2005.

While the decision to consider a change in providers is understandable, it brings forth questions regarding which brand the university should opt for next. Furthermore, what do you think is Barkley’s advice?

Charles Barkley’s advice to Auburn University

The initial contract with Auburn came to a close in 2011, but a new agreement was inked in 2015. Although the current deal is slated to conclude in 2025, the exclusive negotiation period for both parties terminated on September 1. Subsequently, there have been speculations circulating about the University potentially entering into agreements with other brands, including Adidas. Amidst the rumors, Sir Charles gave advice. He shared, “The only thing I’ve got to do, I’ve gotta get my Auburn Tigers into Nike gear, and get out of that Under Armor stuff,” 

This occurred prior to the end of the negotiation period. In an interview conducted in April 2023, the former Philadelphia 76ers star publicly expressed his wish for Auburn to sign with Nike. The player seems to have faith in the $146. 71 billion brand which has a close association with his friend-turned-foe, Jordan.

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He has consistently demonstrated significant support for Nike. Furthermore, the legend contributed a generous amount from his will to the University. Following the rule that declared no race can be used as a criterion for college admissions, Barkley made a big announcement.

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Charles Barkley contributes $5 million to Auburn University

According to reliable sources, the legendary athlete has allocated $5 million in his will to benefit Auburn University, with the funds designated for scholarships to support Black students.

Furthermore, the legend consistently demonstrates his unwavering support for his alma mater. Whether it’s delivering motivational locker room speeches to the Auburn Tigers or providing invaluable guidance, fans can anticipate continued engagement of the University with the iconic personality. Share your thoughts with us in the comments. 

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