Serena Williams has 23 Singles Grand Slam titles to her name, and the 23 connection got stronger. When she joined the ownership group of the Michael Jordan Cincoro brand along with other stars. MLB icon Derek Jeter, football star Michael Strahan, and his best golf buddies, Keegan Bradley, and Dustin Johnson. She also spoke about the imparting advice that His Airness shared.

She shared her story with Stephen Colbert on the Late Show, about how she came to join the Cincoro Team, and her love for delicious tequila. During the talk show, she said, “So Michael Jordan reached out.” Even host Colbert was in shock and sarcastically added his own sales pitch. But Williams was very clear from the beginning about the product and her love for tequila.

“I actually love the product and I tasted it first. And I love tequila in general.” Not only did she love the tequila, but her perception of it was also changed thanks to the Michael Jordan brand. “I like I always thought tequila was for throwing it back. I didn’t know you could sip on it.”

Williams said that now everybody can totally sip on this and enjoy it and she absolutely loved it. Later, Colbert also asked her about receiving GOAT advice from Michael Jordan.”He’s been very supportive. To be part of such an iconic person, I still want to be like Mike,” said Serena Williams.

“I think everyone out there still wants to be like mike. That was me.” Williams continued “To be one of the investors,  on this team what we are doing, and what we are growing. We want to build a really great tequila that people genuinely love and can genuinely drink and learn that you can sip tequila. It’s been so fun to work with him on a team.”

And the connection with Michael Jordan is not new for the Tennis legend.

Michael Jordan and the 23 connection with Serena Williams

The Chicago Bulls legend in 2017 had sent Williams a surprise gift after she won the Australian Open. That would be her 23rd Singles title and her friend Michael Jordan made sure the gift would match the celebration. The box featured two customized Jordan 1’s which Williams used to wear often. The first was in “Breds” colorway, and the other in Williams’ favorite color, pink and black. It also contained a letter that she read before touching the shoes.

“Winning is hard, it takes years of hard work, mental toughness, and a willingness to accept the fact that you hate to lose. Congratulations with much respect on winning number 23, it will be a privilege to keep watching your determination on the court. Your friend, Michael Jordan.” Williams read.

2 months ago Cincoro released a video on Instagram with Serena Williams, Travis Scott, Keegan Bradley, and Derek Jeter made a surprising appearance to compete in a cocktail competition. The Bulls icon was seen tasting the cocktails which were freshly made by Travis Scott, Boston Celtics owner Wyc Grousbeck, Serena Williams, and a few more.

Stay tuned for more such updates, and to follow what Shaq’s ex-agent, Leonard Armato, has to say about the infamous Shaq-Kobe feud, Caitlin Clark’s Olympic snub, and more, watch this video.