Basketball icon Shaquille O’Neal and The Home Depot have collaborated to produce a series of advertisements titled “Tips from the Tool Shaq”. By way of this collaboration, O’Neal exhibits his versatility off the basketball court and his genuine respect for the organization.

O’Neal disclosed how his affiliation with Home Depot—a company situated in Atlanta, Georgia—actually contributed to his decision to accept this collaboration.

Leveraging his influence strategically is seen in O’Neal’s engagement with The Home Depot. Through this partnership, fans will be able to see a side of his life outside of basketball and connect the dots between home renovation and basketball. As The Home Depot has never collaborated with a basketball player, the relationship is noteworthy.

“I’ve been a Home Depot customer forever,” says O’Neal. “Just love the brand. I think my store — McDonough, Georgia — when I first bought my house was a fixer-upper. I was in there once a week. The people have always been very, very hospitable.”

The NBA legend worked with Home Depot to produce seven advertisements in all, each of which is slated to air this year. O’Neal’s ties to The Home Depot set this cooperation apart. O’Neal has been a client for a long time. His appreciation for the brand is rooted in his personal experiences as a homeowner. So this partnership goes beyond simple business.

A blend of do-it-yourself and basketball

The Home Depot’s O’Neal advertisements take a lighthearted yet instructional tack. These advertisements, titled “Tips from the Tool Shaq,” provide viewers with a fun and interesting experience by skillfully fusing basketball lingo with popular spring DIY tasks.

The use of actual Home Depot salespeople in these advertisements distinguishes them and gives the story more realism. Viewers might relate to O’Neal’s lively demeanor and easygoing relationship with the sales team.

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“We’re going to mix basketball terminology with things that go on at Home Depot, topics like ‘Seeding The Bracket’ and ‘Cleaning The Glass’ — each ad has a mixture of what people do at home and what people do during March Madness,” O’Neal details. “They’re very cute ads.”

The advertisements, which will debut just before the NCAA March Madness tournament, are expected to draw in a wide range of viewers. With O’Neal’s celebrity power and The Home Depot’s well-known brand, this collaboration is sure to make an impact on viewers. As a result, both businesses place a strong emphasis on reliability and quality.

Continue Reading: Kevin Durant’s Unstoppable Climb: The Next Threat to Shaq’s Legacy?