Do you remember Starbury? Be it basketball or fashion, Stephon Marbury has always been about revolution wherever he went. In business, he proved that affordability and style can coexist. When Stephon Marbury launched his $15 Starbury sneaker in 2006, he upended the sneaker world, selling 200,000 pairs in its first month and ranking as BusinessWeek’s top product of 2006. But that was just the beginning. He dove deep into the tech world and merged it with fashion for his new brand. Now the trendsetter has partnered with a German luxury house—curious?

After 13 seasons in China, where Beijing even erected a statue in his honor, Marbury returned stateside. Though Starbury never toppled industry giants, Marbury pivoted to smart eyewear, boasting the world’s first color-changing lenses. As Chief Brand Officer, Marbury’s Chamelo Lens tech is about to upend automotive eyewear, teaming with Porsche (brand value: $41.1 B as per Brand Finance).

Marbury teased the collab on Instagram: Porsche now offers Chamelo’s color-shifting lens in its bespoke driving glasses. The IG clip shared by Marbury showed curious clients exploring several new options available for the car. Along with the clip, Marbury wrote a heartwarming caption chronicling his return home to America and being welcomed with love.

Marbury said, “I left America 15 years ago and returned to my homeland, feeling the love ❤️ but most importantly, the respect. Speaking of the collaboration, he said, “I’m so thankful to be part of this technology movement on Earth. I’m grateful to have a brother from another mother who saw the light in me and believed we could make something magical happen.”

He first encountered Chamelo’s founder in Hong Kong, struck by the glasses’ innovative tech. That’s how Marbury’s venture began into smart eyewear. This is a dream purchase for fitness lovers, offering comfortable vision, wearability, and much more.

Just a few days ago, Chamelo also named their newest brand ambassador.

Who is the newest ambassador of Chamelo?

Back in April, the brand also announced a former New York Mets shortstop as their athlete ambassador. He will also co-design a collection for the brand. It’s none other than former professional baseball infielder Jose Reyes. In April, Chamelo tapped four-time All-Star José Reyes as its first baseball ambassador—an appointment that goes beyond a celebrity face. Reyes, who led the National League in triples in 2005 and swiped over 400 career steals in a 16-year MLB tenure, will co-design a signature “La Melaza #7” sunglass collection.

Reyes and Stephon Marbury share deep New York roots—Reyes starred for the Mets from 2003–2011 and 2016–2018; Marbury wore Knicks orange from 2004–2009. “Both José and I have a special connection to New York through our careers with the Mets and the Knicks. Our authentic ties to the city make this partnership feel even more natural,” Marbury said.

La Melaza #7 debuted May 13 via PR Newswire, with additional colorways rolling out through summer. According to a TikTok from Chamelo, Reyes’s early designs sold out in hours, prompting plans for expanded runs and exclusive “Falcon” frames inspired by his signature batting stance It is a sunglass collection that incorporates a shield frame and the brand’s dual-tint technology. The first model was launched on May 13, and the rest will be revealed throughout the year. Reyes will also collaborate with the brand on social media campaigns, upcoming photo shoots, and video projects.