Taking $333 Billion Worth Market by Storm, Dwyane Wade Travels 612 Miles in Search of Excellence

Published 10/07/2023, 12:30 PM EDT

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Do you ever wonder how NBA legend Dwyane Wade has been so successful with his business? Wade’s recent update on his wine company ‘Wade Cellars’ might be the answer. In his latest Instagram post, he offers a glimpse into the tremendous effort he dedicates to his brand. Wade’s determination to elevate Wade Cellars to new heights is clear. He isn’t hesitant to travel 612 miles or meticulously explore 250 acres in pursuit of excellence.

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He shared a glimpse of his work on his IG story for his 21.3 million followers.

Dwyane Wade’s mission to find the best fruits for his wine collection

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Wade Cellars got the opportunity to pick some of the finest Cabernet Sauvignon at the expansive Monte Rosso vineyard for their collection of wine. Sprawled across 250 acres, this vineyard grows some of the best cabernet Sauvignon, Zinfandel, Riesling, and more. Directly from the vineyard, the athlete captured the “historic moment” and shared it with his fans. The video was posted both on the brand’s official Instagram page and Wade’s personal account, where the legend enthusiastically celebrated the occasion with his devoted supporters. He said, “We are at Monte Rosso; an amazing and historic vineyard… We are honored to be here in this moment. As a small brand as we are Wade Cellar, this is historic.”

 

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A post shared by Wade Cellars (@wadecellars)

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A bit of background on the brand: back in 2014, the Miami Heat legend launched his wine company, ‘Wade Cellars.’ This brand was born from his deep affection and enthusiasm for producing exceptional wines. To bring his vision to life, he partnered with a skilled Napa winemaker. Notably, just a few months ago, he assumed the role of Director of Culture and vibes at the Blue Note Jazz Festival, held in the stunning Napa Valley. 

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Dwyane Wade gets down to work

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His brand yearly makes around $333 billion per year. His unwavering dedication is focused on enhancing the brand’s essence, and he tirelessly works towards that goal. It is indeed a great moment for the brand and the athlete. With his work, he is setting an example for all the other entrepreneurs. One of Wade’s associates shared a clip that featured Wade working diligently. The clip was captioned, “The definition of being hands-on in all aspects of your brand & business. You learn what it takes to make it all.”

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Written by:

Pritha Debroy

951Articles

One take at a time

Pritha is an NBA writer at Essentially Sports. She has long been a fan of the NBA and the Portland Trail Blazers. With prior experience in lifestyle writing, she aims to deliver a fair assessment of the happenings from the NBA world, both on and off the court.
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Edited by:

Caroline Joseph

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