Massive changes are about to shake up things in the NFL. A much-needed and welcomed one indeed! The National Football League has announced a new initiative to support minority- and women-owned businesses. And team owner Magic Johnson couldn’t be prouder. It has always been his dream to own a team in the division and contribute to the league’s improvement. The new program, NFL Source, aligns perfectly with that goal.

Expressing his excitement over the initiative, Johnson took to his X handle to commend NFL commissioner Roger Goodell and share his happiness at making the best business decision of his career in 2023.

“I am truly grateful to be an NFL owner! Thank you to the NFL and Commissioner Roger Goodell for launching NFL Source, a new league initiative that aims to help more minority-owned and underrepresented businesses secure contracts with the NFL. We have to continue to progress and this is what it looks like!” Johnson wrote on X.

The 5x NBA champion is part of the group that bought the ownership of NFL’s Washington Commanders. As per the Wall Street Journal, the group headed by majority owner Josh Harris bought the franchise for a whopping $6 billion. Harris also owns majority stakes in the Philadelphia 76ers and NHL’s New Jersey Devils.

What does the new initiative mean for the NFL?

In an interview with TODAY, the Los Angeles Lakers legend was seen breaking down in tears as he described what a great opportunity it was for him and the future leaders. 

The new initiative also focuses its priority on boosting the number of minority businesses and broadening diversity. The NFL source will encourage teams to connect with underrepresented populations through business. By doing this, this initiative will likely promote diversity and inclusivity within the NFL and its surrounding communities.

According to sources, teams will receive a diversity playbook that includes potential business owners for collaboration. Additionally, there will be a dedicated website for teams to connect with these businesses.

NFL’s Senior Vice President and Chief Diversity & Inclusion Officer, Jonathan Beane, shared a few words on this new program. “NFL Source involves the clubs (teams), it involves the league, and it involves our tentpole events. It touches everything. At the league office, we are ramping up our efforts to drive supplier diversity in IT, marketing, content, and every business unit is looking for specific opportunities. Whenever a contract comes up, we’ll slate diverse vendors,” Beane said.

Sure sounds like a very promising development. What is your take on this? Let us know in the comments section below.