LeBron James Unveils Stunning New Playoff Shoes: This is How You Can Have Access to it
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The latest LeBron James sneakers- LeBron 17- is available between April 18. and 22 but for gamers. The shoes will be a part of the NBA 2K and Nike’s gamer exclusive program. It means fans will have to play the NBA 2K game in order to gain access to the exclusive sneaker.
Nike and NBA 2K started the program last year giving fans who live the game virtually a chance at exclusive products. As per the program, fans need to compete in Gamer Exclusive challenges within the NBA 2K game on any platform. The gamers then will need to link their 2K account with a Nike account and download the Nike SNKRS app to make the purchase.
“The Nike Basketball Gamer Exclusive program is a natural and innovative extension of our great partnership with NBA 2K,” Nike VP of digital partnerships Eric Wood said last year. “By now giving NBA 2K gamers the opportunity to connect their membership platforms, we are unlocking a new way for those who live the game virtually, and physically, to earn access to a very cool range of exclusive Nike products.”
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They continue the partnership with the LeBron 17 being the latest sneaker. In order to purchase a pair of LeBron 17, gamers must win a MyPlayer Nation playoff game between April 18 and April 22 to unlock access on the SNKRS app.
The Nike LeBron 17 Gamer Exclusive can be unlocked for purchase on 2K starting April 18 👀 @KingJames pic.twitter.com/jbLQeDqd3t
— B/R Kicks (@brkicks) April 16, 2020
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Lebron James hinted at a new colorway for the LeBron 17
While the initial LeBron 17 was majorly a white-colored masterpiece, James hinted another color range might be close to release. He posted an Instagram story of the shoes n different color. They are expected to be released soon although there is no official release date yet.
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