Cameron Boozer is a consensus top 3 prospect for the 2026 NBA draft. The hype has been backed up by Boozer so far, leading Duke to a 7-0 start. That is their best under Jon Scheyer, and they have won their games by a nation-best margin of 36.5 points. Boozer is wowing everyone with his NBA-level strength, decision-making, and scoring sprinkled with some passing. Despite this strong start, Boozer experienced an unexpected decline, but he is now bouncing back.

You would think his performances, coupled with his father being Carlos Boozer, would be directly proportional to his NIL Value, and it would be trending upwards. However, according to On3, Boozer has lost a whopping $339,000 from November 19 to $1.8 million, which equates to -16% of his initial value.  His NIL stock is experiencing a turnaround, too, as Boozer has just signed with the Michael Jordan Brand.

“Elite hoopers Sarah Strong, Kiyan Anthony, Cameron Boozer, and Cayden Boozer are joining Jordan Brand’s decorated NIL roster, which features some of the game’s top athletes, powered by Jordan Brand’s longstanding commitment to greatness on and off the court,” Nike wrote in the announcement. Boozer is among the most popular athletes in the country, and we can expect more such commitments as the season goes on.

“Greatness is about being consistent: showing up and trying to get better every day,” Cameron said in the release. “Being able to follow in the footsteps of great Jordan athletes who I grew up watching, carrying forward the history and culture of the brand, is special for sure.”

(This is a developing story…)