How Much Will Caitlin Clark Earn in Her Final NCAA Season?

Published 10/28/2023, 3:51 PM EDT

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Caitlin Clark is a fan favorite. On one hand, she has won followers with her immaculate balling skills, and on the other, she has won the hearts of people through her off-court flair. Moreover, even losing to the LSU Tigers did not reduce the net worth of Clark. The Iowa Hawkeyes guard had several fantastic performances during the 2022-23 season, drastically boosting her NIL value.

The No.22 of the Iowa Hawkeyes has helped the sport grow, and her popularity is proof of just that. Her net worth and NIL deals’ estimates keep rising. Caitlin is experiencing an expansion in her public visibility over the years. Her estate is only rising whether she wins a game or not, from her net worth and NIL valuation to her social media followers.

Similarly, even after losing this season’s NCAA championship, the Queen of Clapback saw a significant increase in her total value. Her net worth grew to a whopping $3 million. At the same time, her NIL valuation also expanded from $547,000 before the finals to the current $739,000.


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Caitlin Clark’s NIL deals rank her sixth among women in basketball. Haley Cavinder and Hanna Cavinder, Miami Hurricanes guards, take the two top spots, while Angel Reese is ranked third. She ranked 52nd among all college athletes. The top spot on the list was taken by Bronny James, whose NIL value is projected at a mind-blowing $7.2 million.

The 21-year-old point guard has been basketing individual titles that in turn have attracted many endorsement deals for her. Clark has recently signed with Excel Sports Management, making it one of the most exemplary acts this year. The company represents various big names in the sports world like Tiger Woods and Eli Manning to name a few.

Clark always looks for innovative partnerships and she surely gets them. She has several NIL deals up her sleeves.

Previous endorsement deals of Caitlin Clark


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The very first deal signed by the dazzling Iowa No. 22 was with The Vinyl Studio in August 2021. They also designed her first name merch, increasing the deal’s value. Next year in October 2022, Caitlin signed with one of the biggest sportswear companies – Nike. Exactly one year after her NIL with Nike, she signed a deal with State Farm, becoming the first college athlete to do so.

Apart from these, she has partnered with other well-known brands like – Bose, Hy-Vee, Buick, Goldman Sachs, H&R Block, and Topps. Clark’s most recent NIL deal was with 10,000 Small Businesses. The Hawkeyes star appeared in a commercial for the initiative just before March Madness started. The commercial includes Caleb Love, a North Carolina guard.


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Caitlin has engraved her name in stone for various accolades. There is no doubt that her collection of trophies and NIL deals will only increase as she steps into the professional basketball world.


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Nonetheless, fans love to see her hoop and only expect to get more such dazzling performances in the future.


Written by:

Shahryar Fazal


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Edited by:

Bilal Handoo