Becoming a star overnight is not a pushover in the basketball world. This is especially true for the women’s leagues which are getting more attention with each passing day. However, the point-cum-shooting guard of the USC Trojans has done it all. Nevertheless, it was not something Juju Watkins achieved overnight. She did it through her impeccable performances throughout the years.

Moreover, many name-worthy brands have also been attracted towards her with their NIL deals. Surprisingly, some companies lined up to sign Juju from her junior year of high school itself.

NIL stardom of Juju Watkins

The USC freshman guard already stands at a whopping $156,000 NIL valuation as of June 2023. Klutch Sports Group became the very first company that Juju signed with. This was back in 2022 when she was only in her junior year of high school. She also became the first female athlete that Klutch Sports would represent. Following this, Juju signed her first NIL deal in October 2022. This deal was with the giant athletic footwear and apparel company — Nike. Later, Juju closed the year with yet another intriguing NIL deal with the athletic headwear company — Lids. Her official rollout with the company with custom embroidery came out on November 23, 2022.

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Juju Watkins has also signed up with the official sponsor for USC athletics — House of Victory — this year in July. More recently, she broke the internet for signing an NIL deal with America’s No. 1 Mercedes-Benz Center — Fletcher Jones Motors. The deal was signed off in August of this year. She received a 2023 Mercedes EQS to drive during the 2023-24 season as a part of this deal.

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It makes complete sense why Juju Watkins is already getting so many NIL deals. However, let’s dive deep into her achievements over the years.

The rise of Juju Watkins

The No. 12 of USC Trojans have been setting the basketball court afire ever since her entry into the team. However, she had achieved so many titles earlier in her life as well. Juju Watkins attended the Windward School in LA, California. She scored 21 points and 9 rebounds per game as a freshman there.

Consequently, she led her high school to the CIF Southern Section Open Division Title game. Further, the Los Angeles Times also named her the Player of the Year. The 18-year-old guard for USC has collected many accolades over the years. The Naismith Prep Player of the Year has also collected the MVP for the McDonalds’ All-American game.

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This rising star has so much more to offer to the basketball world than what she already has. The freshman USC for the Trojans is all set to thrill everyone and gain everyone’s attraction in the upcoming NCAA games.